The Director of Demand Generation will lead the demand generation strategy, focusing on pipeline growth, campaign planning, and performance optimization while managing a high-performing team.
Nimble is a healthtech company on a mission to simplify access, understanding and management of healthcare. We are starting by building the largest, most loved pharmacy business in the world. We are a fast-growing, technology-first startup driven by perfecting the patient and pharmacist experience. Nimble fosters a culture of collaboration, open communication and deliberate action that allows us to face today’s most exciting challenges head-on and grow incredibly quickly.
We’re looking for a Director of Demand Generation to own and scale our end-to-end demand engine. This role is responsible for driving pipeline growth across the full funnel—from awareness and acquisition to conversion and expansion—by blending data-driven strategy with sharp execution.
You’ll partner closely with Sales, Product Marketing, and the broader Marketing team to turn insight into impact, build repeatable programs that scale, and create a measurable, predictable pipeline that fuels company growth.
This is a hands-on leadership role for someone who thrives in fast-moving environments, loves experimentation, and knows how to turn strategy into results.
This role will require up to 25% travel.
As a Director of Demand Gen, you will:
- Own demand generation strategy across channels, including events, partnerships, content syndication, and ABM
- Build and manage a predictable pipeline engine aligned to revenue goals
- Partner with Sales to align on ICPs, buying committees, messaging, and pipeline conversion
- Lead campaign planning from concept through execution, optimization, and reporting
- Use data to continuously test, learn, and improve performance across the funnel
- Own funnel metrics including MQLs, SQLs, pipeline contribution, CAC, and ROI
- Collaborate with Product Marketing to translate value propositions into high-performing campaigns
- Manage and grow a high-performing demand gen team and agency partners
- Implement and optimize marketing automation and attribution models
- Stay ahead of industry trends and bring new ideas to the table
What you bring:
- 15+ years of experience in B2B demand generation or growth marketing
- 10+ years of experience leading or managing teams
- Proven track record of driving pipeline and revenue in a high-growth environment
- Deep experience across events, partnerships, lifecycle, and account-based marketing
- Strong analytical mindset with comfort owning metrics and dashboards
- Hands-on leader who can both set strategy and execute
- Excellent communicator with the ability to influence cross-functional stakeholders
- Experience in healthcare or health IT is a plus
What's in it for you:
- Compassionate and driven colleagues in a collaborative, high-impact environment
- Direct access to executives and a transparent company culture
- Rare opportunity to change an industry and lives of millions
- We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do
- Medical / Dental / Vision / 401K package that fits your needs
- Generous Vacation Policy - 15 days of paid vacation in the first year, then increases to 20 days after one year
- 11 Paid Holidays
- Work out of our HQ in beautiful downtown Redwood City
At Nimble, we are dedicated to putting patients first and improving pharmacies across America. Join us on this exciting journey!
Diversity, inclusion and belonging at Nimble: Nimble is building a diverse and inclusive work environment where we learn from each other. We pride ourselves on being an equal opportunity employer and welcome people of diverse backgrounds, abilities and perspectives.
Top Skills
Data-Driven Strategies
Marketing Automation
NimbleRx Redwood, California, USA Office
2317 Broadway, Redwood, CA, United States, 94063
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