Lead developer-focused marketing strategy to grow Arm's brand among developers. Define developer personas, craft technical narratives and messaging, manage a team of technical marketers and evangelists, support product launches, partner on campaigns producing developer content (blogs, videos, tutorials), and measure and optimize initiatives using KPIs and data-driven insights.
The Arm Developer Marketing Team is a strategic part of Arm's Marketing organization, driving technical engagements with our developer audience. We are seeking a visionary and results-motivated Director of Developer Marketing to lead our efforts in growing our brand presence within the developer community.
Job Overview:
In this high-impact role, you will shaping and implementing strategies that elevate our developer brand and amplify our developer narratives. This is an excellent opportunity for a leader who understands the unique needs of developers and knows how to craft compelling narratives, key messages and content.
Responsibilities:
Required Skills and Experience :
Nice to Have:
In Return:
You have an opportunity to build the Arm developer brand from the ground up and have a direct impact on the solutions, tools and messaging Arm delivers to this audience.
Job Overview:
In this high-impact role, you will shaping and implementing strategies that elevate our developer brand and amplify our developer narratives. This is an excellent opportunity for a leader who understands the unique needs of developers and knows how to craft compelling narratives, key messages and content.
Responsibilities:
- Develop and Drive Developer Awareness Strategy: Lead the creation and execution of comprehensive developer awareness strategies that align with company goals.
- Define Developer Audience: Collaborate with cross-functional teams to define key developer personas, segment the audience, and understand the segment's problems, preferences, and motivations.
- Build and Evolve Developer Narratives: Create a messaging framework driving key themes and narratives that highlights the value of our products, tools and software in solving real-world developer challenges.
- Develop a Team of Technical Marketers: This role will manage a team of technical marketing managers and evangelists passionate about driving narratives and producing content for Arm developers
- Assist with Campaign Strategy: Partner with campaigns teams to develop educational, thought leadership, and product-specific content (e.g., blogs, videos, tutorials) that resonates with developers and scales across channels.
- Product Launch Support: Collaborate with product teams to ensure successful product and feature launches, highlighting technical innovations in ways that matter to developers.
- Measure and Optimize: Establish key performance indicators to measure the effectiveness of developer marketing initiatives, adjusting strategies based on data-driven insights.
Required Skills and Experience :
- 8+ years of proven experience in developer marketing or related technical marketing roles
- Hands-on development or engineering experience in cloud, mobile or AI. Know basic coding, understand an architecture, and can conceptualize developer solutions.
- Deep understanding of developer personas and communities, with a talent for building authentic relationships.
- Excellent storytelling and content development skills, with experience crafting narratives that resonate with technical audiences.
- Familiarity with a breadth of developer tools, frameworks, and platforms
Nice to Have:
- Ability to establish relationships across the organization and cultivate influence
- Ability to manage multiple priorities and work successfully in a fast-paced, dynamic environment
- Commitment to improvement and an open mind!
In Return:
You have an opportunity to build the Arm developer brand from the ground up and have a direct impact on the solutions, tools and messaging Arm delivers to this audience.
Arm San Jose, California, USA Office
150 Rose Orchard Way, San Jose, CA, United States, 95134
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