Director, Digital Experience Strategy & Operations

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About Salesforce Strategic Events

Salesforce Strategic Events produces the world’s best technology events, including Dreamforce, Connections, TrailblazerDX, Tableau Conference, and global Salesforce World Tours. We create industry-defining experiences that educate, inspire, and connect customers around the world.

We are seeking a strategic, innovative, and highly collaborative Digital Experience Strategy Director to lead a team to shape the next generation of digital and onsite attendee experiences across Salesforce’s event portfolio.

Role Overview

The Director of Digital Experience Strategy and Operations leads the team responsible for defining and operationalizing the connected, personalized, and scalable attendee experience across all digital and onsite touchpoints. This includes event websites, mobile apps, onsite technologies, and the broader layer of intelligent, AI-enhanced interactions that support attendee success.

This role partners closely with Strategic Events leadership, Product, Engineering, UX, Data, Marketing, and onsite experience teams. The director represents attendee needs, establishes experience requirements, and guides prioritization so that technology decisions support unified, high-quality experiences across the event portfolio. The role provides strategic direction, frameworks, requirements, and operational guardrails that inform the product roadmap and implementation work delivered by cross-functional teams.

You will lead a high-performing team, drive operational excellence, and influence long-term technology investment decisions that shape Salesforce’s event ecosystem.

Key Responsibilities

Experience Strategy & Innovation

• Lead the Digital Experience Strategy and Operations team to define the vision, requirements, and prioritization for end-to-end attendee experiences across web, mobile, Salesforce+, and onsite digital systems.

• Drive the creation of unified frameworks, reusable components, and scalable patterns that ensure consistency and reliability across all Salesforce events.

• Represent Strategic Events’ experience strategy in cross-functional planning with Product, Engineering, UX, and Data, ensuring technology decisions align with attendee needs and event outcomes.

• Provide the experience strategy, requirements, and prioritization that inform product development and system implementation led by partner teams.

• Lead innovation efforts across digital and onsite experiences, including evaluation of new tools, features, platforms, and emerging technologies.

• Guide the evolution of AI-powered and intelligent experience layers across channels. Examples include predictive recommendations, dynamic agendas, contextual search, automated content surfacing, and intelligent wayfinding.

• Partner with Product and Engineering to ensure Experience Strategy requirements support integration across platforms such as RainFocus, CMS, Salesforce+, mobile, and onsite technologies.

• Manage relationships with cross-functional teams and external vendors to deploy, test, validate, and optimize digital solutions with proactive risk mitigation.

• Define governance frameworks, QA processes, and operational standards that ensure reliability and reduce risk across the event ecosystem.

Data-Driven Optimization

• Partner with analytics teams to create and execute a data-informed optimization roadmap.

• Define measurement and testing frameworks to evaluate feature performance and attendee behavior.

• Translate insights into requirements, recommendations, and strategic narratives that shape future roadmap decisions.

• Produce executive-ready presentations and stories that highlight impact, learnings, and recommended next steps.

Leadership & Operational Excellence

• Lead, mentor, and develop a team of 7+, including emerging leaders.

• Oversee multi-million-dollar budgets for digital experience technology and operations. Support vendor selection, contract negotiation, scoping, and ROI optimization.

• Drive cross-functional alignment and change management to support adoption of new technologies, frameworks, and operational standards.

• Deliver feature briefs, capability summaries, innovation recaps, and post-event debriefs to align internal teams and share outcomes.

• Stay ahead of industry and technology trends that advance personalized, intelligent, and scalable event experiences.

Required Qualifications

• 10 or more years of experience in event technology, product strategy, digital experience, customer experience, or related fields.

• Demonstrated success leading digital experience or technology-driven programs at scale.

• Experience influencing product, engineering, or UX teams in a matrixed environment.

• Technical fluency with event technology systems, data flows, and platform integrations.

• Strong analytical and storytelling skills with the ability to synthesize complexity into clear executive narratives.

• Exceptional prioritization skills and ability to operate in a fast-moving environment.

• Highly organized, accountable, and detail-oriented.

• Interpersonal skills with the ability to build trust across teams.

• Strong communication and executive presence, with the ability to simplify complexity and drive clarity around decisions.
  Willingness to travel as required.

Preferred Qualifications

• Experience with event technology ecosystems including CMS platforms, mobile applications, onsite systems, and hybrid experience design.

• Familiarity with UX principles and user-centered design.

• Experience leading cross-functional adoption or operational transformation.

• Strong executive presentation and narrative development skills.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $164,000 - $261,500 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $196,800 - $285,300 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.