Director, End User Content Strategy

Job Title: Director, End User Content Strategy
Reports to: COO / Head of Lifecycle Marketing
Location: Remote
Employment Type: Contract-to-Hire

Company Description: Pathstream was founded on the premise that substantial unrealized economic & human potential exists within each organization's frontline workforce. We are reshaping the way employees and managers on the frontlines excel in their careers. In this age of rapid tech evolution, our enterprise partnerships transform frontline teams from transactional to relational, from back office to middle office, and from task-oriented to strategic. We impact companies' bottom lines with improved productivity, increased retention, and differentiated quality of customer experience; employees experience the benefits of greater success in their current roles while unlocking future professional growth.

The Role

As Director of End User Content Strategy, you'll own the voice and content experience for the employees Pathstream serves. This is a senior individual contributor role with real scope: you'll define the content strategy, shape the creative direction, produce and manage campaigns across channels, and coordinate with contractors to bring it all to life.

You'll be working at the intersection of acquisition and engagement — first helping prospective learners understand why Pathstream is worth their time, then keeping enrolled learners motivated and active throughout their programs. The audience is primarily frontline employees; the challenge is reaching them where they are and speaking to what actually matters to them.

This role begins as a 6-month contract engagement with the intention to convert to full-time employment based on mutual fit. It reports to the Head of Lifecycle Marketing and works closely with the Lifecycle Marketing team, as well as Customer Success, Operations, and Coaching.

In your first 30 days, you'll audit existing end-user content, establish a clear point of view on voice and strategy, and ship your first winning piece of content or media that drives measurable engagement or activation.

Within six months, you've built a functioning content operation, demonstrated measurable impact on enrollment and engagement, and become the go-to person for how Pathstream talks to the learners we serve — and both sides have a clear basis for evaluating the full-time opportunity.

What You'll Do

• Own end user content strategy across the full funnel — from initial awareness and recruitment through program enrollment, engagement, and completion
• Produce and art-direct high-quality content yourself across formats — from writing a punchy SMS to scripting and directing a 60-second video
• Mine learner success stories from survey data and coaching call notes, and transform them into content that makes a real frontline employee stop scrolling — finding the human moment in an imperfect source and shaping it into something their peers can genuinely see themselves in — building and maintaining a library that scales across multiple industries, employers, and employee groups.
• Develop a repeatable, scalable process for gathering, tagging, and refreshing success stories — one that can flex from employer-specific content (always the goal) down to industry-level content where needed
• Direct and manage freelance contractors and creative vendors to scale production without sacrificing quality or voice
• Build and maintain a content calendar that aligns with program cohort cycles, employer partner timelines, and key learner moments
• Develop and maintain consistent brand voice for end user communications that is warm, motivating, and credible — distinct from B2B messaging
• Test, measure, and iterate: use data to understand what drives opens, clicks, sign-ups, and sustained engagement, and apply those learnings continuously
• Collaborate with employer partnership and program teams to understand learner context, employer expectations, and program-specific messaging needs
• Over time, help build the playbooks and systems that make end-user marketing scalable as Pathstream grows

What We're Looking For

Required:

• 7+ years of content strategy or content marketing experience, with demonstrated success in B2C or consumer-facing contexts
• Exceptional writer with the range to work across channels and formats — email, SMS, social, video scripts, and more
• Ability to extract powerful narratives from raw, unpolished source material — survey responses, coaching call notes, interview transcripts — and shape them into persona-specific content at scale
• Experience writing for and directing video production — including scripting, briefing producers, and providing creative direction through the edit
• Strong creative direction instincts — you can give specific, actionable feedback to designers and video producers, not just approve or reject their work
• Systems thinking: you can design and manage content libraries and production workflows across a complex matrix of audiences, not just produce one-off pieces
• Strong strategic instincts: you can connect content decisions to business outcomes and explain your reasoning clearly
• Experience managing contractors or external creative partners, with the organizational skills to keep production on track
• Comfort with data: you use performance metrics to guide decisions without needing someone else to translate the numbers for you
• Ability to work cross-functionally and synthesize input from multiple stakeholders into clear, effective creative
• High ownership orientation — you run toward ambiguity, set your own priorities, and follow through

Nice to have:

• Experience marketing to working adults, non-traditional learners, or frontline / hourly employees
• Experience with audio or motion graphics production
• Hands-on experience with mixed media production (video, audio, motion graphics)
• Familiarity with SMS marketing platforms, email automation tools (e.g., Customer.io), and social scheduling tools

Compensation & Details

This role begins as a 6-month contract engagement, with the intention to convert to full-time employment based on mutual fit. Compensation during the contract period is competitive and commensurate with experience; we'll share specifics early in the process. Full-time compensation and benefits will be discussed as part of the conversion conversation.

COMMITMENT TO DIVERSITY AND INCLUSION

Our company values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We need a diverse team that can bring different perspectives and approaches, and whose experiences reflect the full set of stakeholders we seek to serve. As such, Pathstream is an equal opportunity employer. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.

SAN FRANCISCO FAIR CHANCE ORDINANCE

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

WORK AUTHORIZATION

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.