Director of Executive Events & Engagement Strategy

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Team
The Strategic Customer Engagement team is part of the Global Industries and Solutions (GI&S) team at ServiceNow. We are hiring a Director of Executive Events & Engagement Strategy in our Santa Clara, CA office. Reporting to the Senior Director of Executive Event & Engagement Strategy, this role will partner with our Executive Practitioners to elevate CxO engagements and increase wallet share.
The Strategic Customer Engagement team represents the Chief Customer Officer, Chief Financial Officer, Chief Digital Information Officer, Chief Information Security Officer, Chief Transformation Officers, SVP of Global Industries & Solutions, and Digital Technology SVPs (DTLT) on our 360-degree approach to customer, partner and internal employee engagements. The team collaborates with Principals across the company to create long-term trusted relationships with key customers, accelerate our scale to $30B+, and help make ServiceNow the best place to work.
Role
We are looking for an experienced events Principal with a background in executive engagement who can communicate the ServiceNow mission from a variety of perspectives. As ServiceNow grows and we engage with executives across all industries, our narrative is more important than ever.
This role will partner closely with Executive offices, field sales, marketing, industry, and product teams to help scale the impact of our Executives by creating and executing an events-focused customer engagement strategy.
Event Strategy and Planning

• Create executive-level summaries of event strategies across our Executive offices and industry teams, ensuring alignment with key marketing stakeholders
• Rolling quarterly planning of comprehensive event strategies for Executive practitioners and industry influencers
• Establish relationships with marketing to influence areas where we can complement and increase ROI with marketing-led events
• Documented game plan of all ServiceNow-hosted and 3rd-party events, cross-referenced to each Executive and practitioner
• Strategize and document game plan for "optimal" Now on Now experience across all relevant events globally
• Proactively create 3rd-party event strategy (is it worth it, is there a speaking opportunity, etc.)

Event Execution

• Plan, create, track, and communicate milestones for main NOW events (Sales Kickoff, Gov Forum, Knowledge, World Forum, World Summits)
• Coordinate Advocate & Exec support on audience acquisition activities (curated emails, top targets by region/leader, etc.).
• Own nomination and invite process for our Exec offices (aligned with Mktg/Sales or exec initial outreach or follow-ups).
• Coordinate event support from the Advocate staff and the greater team
• Scale comms across EAs to ensure the team is up to speed on key logistics
• Coordinate program logistics, including production support
• Create follow-up/reporting on each event (client themes/insights, meetings, pipeline touched, next steps)

Qualifications
To be successful in this role, you'll have

• 12 -15 years of work experience across executive events & engagements, preferably in the cloud/enterprise SaaS/software industry
• Passion for and demonstrated success in understanding and fulfilling internal or external customer needs; problem-solver mindset; ability to take big ideas and make them simple and digestible
• Deep experience in interacting with a broad spectrum of CxOs with a passion for event planning and executive storytelling
• Command for building consensus amongst numerous high-powered stakeholders and pushing forward to tangible output/outcomes quickly
• Proven capability of building and guiding high-performing teams, either in a direct or indirect/matrixed capacity
• Ability to manage change and ambiguity with an action-orientation/drive - must thrive in a dynamic environment with a strong ability to prioritize
• High energy, strong work ethic, disciplined execution skills
• The willingness and ability to travel ~30% of the time

For positions in this location, we offer a base pay of $162,200 - $283,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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