Director, Experiential Marketing & Growth

Company overview

Boombox, a division of Bovitz, Inc., is a consumer engagement agency that creates integrated solutions to connect brands with consumers. We help brands engage in authentic and meaningful ways across digital, social, and IRL landscapes. Our services include experiential, promotion, digital/social media, diversity and LGBTQ+ marketing, creative design, and strategy. We partner with a variety of the world’s most recognizable brands including Google, Austrian Airlines, Clinique, and Gilead Sciences, to name a few. We are based in New York and Los Angeles, with employees across the country.

Position Summary

The Director, Experiential Marketing & Growth is a senior leadership role for an experiential marketer who can combine strategic thinking, creative ideation, client relationships, business development, and executional oversight. The right person will bring deep experience in experiential marketing, including brand activations, live events, pop-ups, tours, product launches, sponsorship activations, immersive experiences, cultural moments, and integrated brand experiences, and will be able to translate relationships and ideas into profitable agency revenue.

But this is not a pure sales role. The Director will also be a senior experiential thought leader for the agency: leading ideation, shaping experiential strategies, contributing to pitches, guiding the creative and strategic direction of programs, and ensuring that sold work is smart, ownable, executable, and profitable.

While experiential is the core focus, this person should be comfortable collaborating across social, influencer, branding, creative, content, and integrated marketing workstreams when they enhance the experiential idea

Director, Experiential Marketing & Growth Responsibilities

Experiential Business Unit Leadership

• Own and grow a dedicated experiential business unit or book of business within the agency
• Build a portfolio of experiential and integrated marketing clients, with a focus on Fortune 500 and enterprise brands.
• Partner with agency leadership to define growth priorities, target categories, client opportunities, and the experiential offering.
• Help shape how the agency talks about, sells, and delivers experiential marketing.
• Build a sustainable business unit that balances revenue growth, creative quality, client satisfaction, and margin performance.

Experiential Strategy & Thought Leadership

• Lead the planning and execution of experiential programs, including brand activations, pop-ups, events, tours, launches, sponsorship activations, influencer-led experiences, and immersive consumer experiences
• Partner with creative, production, strategy, social, and influencer teams to shape activation concepts, experience flows, engagement mechanics, and campaign extensions
• Ensure ideas are strategically relevant, creatively compelling, operationally feasible, and financially realistic
• Help clients and internal teams understand what is possible within the realities of budget, timeline, venue, staffing, vendors, and production.
• Help create integrated programs that connect live experiences with digital reach, creator amplification, content capture, brand storytelling, and cultural relevance.

Scope, Budget & Timeline Oversight

• Serve as a senior experiential voice inside the agency.
• Lead ideation and brainstorming for experiential programs, brand activations, pop-ups, events, tours, launches, cultural moments, sponsorship activations, and immersive experiences.
• Translate client business challenges into experiential strategies and activation platforms.
• Develop experience concepts, consumer journeys, engagement mechanics, live/digital extensions, and campaign narratives.
• Bring fresh thinking around culture, consumer behavior, brand experience, participation, community, social amplification, and measurable impact.
• Help ensure the agency’s experiential work feels modern, relevant, creative, and strategically grounded.
• Stay current on trends in experiential marketing, live events, brand experience, social/influencer amplification, emerging platforms, creator culture, and cultural partnerships

Growth & Revenue Ownership

• Pursue new client opportunities, expand existing relationships, and create repeatable revenue streams.
• Own the commercial health of the book, including revenue forecasting, margin awareness, pipeline management, and growth planning.

Client Relationship Leadership

• Build and maintain senior-level relationships and oversight with brand, experiential, partnerships, sponsorship, social, influencer, content, and integrated marketing leaders.
• Serve as a trusted advisor to clients on experiential strategy, brand activation, consumer engagement, and integrated campaign opportunities.
• Understand client business goals, planning cycles, budgets, decision-making structures, and brand priorities.
• Create long-term client value beyond one-off activations.

Pitch, Concept & Proposal Leadership

• Lead or co-lead capabilities meetings, pitches, RFP responses, and proposal presentations for the experiential unit.
• Shape the strategic and creative direction of experiential opportunities.
• Partner with creative, strategy, production, social, influencer, branding, and account teams to develop compelling, executable ideas.
• Ensure proposals are creatively compelling, strategically sound, operationally realistic, and financially viable.
• Help the agency win work by bringing both client credibility and strong experiential thinking.

Execution Oversight & Client Success

• Partner with production, creative, and strategy teams to ensure delivery aligns with client expectation.
• Help resolve client issues, scope challenges, budget concerns, and strategic questions.
• Protect the quality of the work, the health of the client relationship, and the profitability of the engagement.

Candidate Requirements

• 10–15+ years of experience in experiential marketing, brand experience, integrated marketing, agency leadership, client growth, or senior account leadership.
• Deep experiential marketing expertise, including brand activations, live events, pop-ups, tours, launches, sponsorship activations, cultural moments, and immersive consumer experiences.
• Proven ability to generate, grow, and manage a meaningful book of business.
• Strong network of Fortune 500 or enterprise brand contacts, especially among experiential, brand, partnerships, sponsorship, social/influencer, or integrated marketing decision-makers.
• Demonstrated success creating, pitching, and closing experiential or integrated marketing opportunities.
• Strong ideation and strategic thinking skills; able to lead brainstorming and shape compelling experiential concepts.
• Ability to serve as a senior thought partner to clients and internal teams.
• Strong understanding of agency economics, including gross revenue, gross margin, scopes, pricing, staffing, production costs, and profitability.
• Experience staying involved after the sale to support delivery, client satisfaction, retention, and account expansion.
• Excellent presentation, communication, negotiation, and relationship-management skills.
• Ability to collaborate effectively with creative, production, strategy, social, influencer, branding, finance, and agency leadership teams.
• Entrepreneurial, commercially minded, creative, and execution aware.

Preferred Qualifications

• Existing senior relationships with Fortune 500 marketers across categories such as CPG, beauty, fashion, retail, entertainment, sports, technology, food and beverage, automotive, financial services, travel, hospitality, health/wellness, or lifestyle brands.
• Experience managing experiential or integrated programs with six-figure to seven-figure budgets.
• Proven ability to build or lead a practice area, business unit, client portfolio, or vertical.
• Experience with social, influencer, content, creator, PR, branding, or digital extensions of experiential programs.
• Strong category POV and ability to bring trends, insights, and market intelligence into client conversations.
• Familiarity with CRM tools, pipeline reporting, revenue forecasting, and account planning.
• Success managing or mentoring account, strategy, growth, or delivery teams.