Leads HCSS’s growth marketing strategy across demand generation, lifecycle marketing, acquisition, conversion, and pipeline performance. Owns the marketing funnel, channel investment, experimentation, attribution, lead scoring, and revenue contribution. Partners with Sales, Revenue Operations, Product Marketing, Content, and Marketing Operations to improve lead quality, customer journeys, and campaign effectiveness. Builds and scales a data-driven growth engine for B2B software marketing.
We are HCSS. For the last 40 years, we have been developing software to help construction companies streamline their operations. Based in Sugar Land, TX, our mission is helping customers achieve excellence through our proven customer-centric, end-to-end solutions and exceptionally helpful service, while providing a great life for our employees. With this mission at the core of everything we do, HCSS is a pioneer and leader in the construction software space and a consistently recognized employer. We have earned Best Companies to Work for in Texas honors for 18 consecutive years and have been named a USA Today Top Workplace. HCSS has also been recognized by Built In as a Best Place to Work in Greater Houston and by Construction Executive for our technology innovation, reflecting our strong culture, industry leadership, and commitment to excellence.
WHO WE NEED:
HCSS is looking for a strategic, data-driven Director of Growth Marketing to build and lead our growth marketing engine, creating a more predictable and scalable path from audience acquisition through qualified pipeline and revenue.
Reporting to the VP of Marketing, this role will own the strategy connecting demand generation, lifecycle marketing, conversion and pipeline performance. You will lead our Demand Generation and Lifecycle Marketing functions while partnering closely with Sales, Revenue Operations, Product Marketing, Content and other teams across HCSS.
This is not simply a campaign management role. We are looking for a growth leader who knows how to diagnose a funnel, identify opportunities, prioritize investment, test new approaches and turn data into action. You should be equally comfortable developing a growth strategy, challenging an existing approach and digging into performance data to understand why something isn't working.
Ultimately, you will help HCSS answer a critical question: Where will our next stage of growth come from, and how do we build a repeatable engine to capture it?
Qualifications:
- 10+ years of B2B marketing experience, with significant experience in growth marketing, demand generation, performance marketing or integrated marketing.
- 3+ years of experience leading teams, functions or senior marketing professionals.
- Demonstrated success building, scaling or transforming demand generation programs that contributed measurable pipeline and revenue.
- Strong understanding of the complete B2B customer journey, from audience acquisition and demand creation through nurture, opportunity and revenue.
- Experience managing meaningful paid media and demand generation budgets and making investment decisions based on performance.
- Strong analytical skills with the ability to move beyond reporting metrics to diagnosing problems and identifying opportunities.
- Experience with CRM, marketing automation, attribution and analytics platforms.
- Excellent communication skills with the ability to translate complex marketing performance into clear insights and recommendations for senior leadership.
- Ability to operate strategically while remaining close enough to execution and data to understand what's really happening.
Preferred Qualifications:
- Experience marketing B2B SaaS or technology products.
- Experience marketing to construction, field-based, industrial or traditionally underserved digital audiences.
- Experience building or transforming a growth or demand generation function rather than simply operating an established program.
- Experience using AI and automation to improve marketing efficiency, personalization, experimentation and performance.
- Experience working within a sales-led organization with complex or longer sales cycles.
Role Responsibilities:
- Develop and lead an integrated growth marketing strategy aligned to HCSS pipeline and revenue goals.
- Own the marketing funnel from audience acquisition and demand creation through lead progression, opportunity creation and pipeline contribution.
- Identify the audiences, channels, offers and customer experiences with the greatest potential to drive incremental growth.
- Develop a balanced channel strategy across paid, organic, email, web, account-based marketing and emerging channels.
- Continuously evaluate where HCSS should increase, decrease or shift marketing investment based on performance and business opportunity.
- Bring an outside-in perspective on B2B growth strategies, technologies, customer behavior and emerging acquisition opportunities.
- Partner with Sales to continuously evaluate lead quality and incorporate feedback into targeting, messaging, channel and campaign strategies.
- Ensure acquisition and lifecycle strategies operate as one connected growth engine rather than separate programs.
- Build a disciplined culture of experimentation across the growth marketing organization
- Scale successful experiments quickly while eliminating or adjusting programs that do not demonstrate sufficient business impact.
- Partner with Marketing Operations and Revenue Operations to ensure accurate attribution, funnel definitions, lead scoring, routing and reporting.
- Partner with Product Marketing to translate ICPs, customer insights, positioning, competitive intelligence and product priorities into effective growth programs.
- Collaborate with Content to develop assets and experiences designed around customer needs, buying stages and discovery behavior.
Travel Requirements:
- Some travel required.
BENEFITS & PERKS:
Part of our mission is to provide a great life for our employees. We believe that when our people are happy, they do their best work. Some of the benefits and perks we offer include:
- Flexible hybrid schedule
- Medical, dental, and vision coverage with company-paid and employee-paid options
- Paid holidays, sick days, and personal time off
- Employee Resource Groups (ERGs) that foster connection and inclusion
- On-site amenities including a covered basketball court, soccer field, track, pickleball/tennis courts, gym, etc.
- Dog-friendly campus and WiFi-accessible courtyards
- 401(k) with a 5% company match
- Coverage for employee professional development and wellness
- And more!
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