Director - Marketing Nordics

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Role Overview:
The M5 Director for Marketing Nordics is responsible for driving strategy and growth across the Nordic region, ensuring alignment with the broader North marketing strategy while creating scalable programmes that deliver local impact. This leadership role requires strong strategic thinking, stakeholder management, and the ability to influence and secure support across regional marketing teams.
Key Responsibilities:

• Strategy & GTM Alignment:

• Define and execute the Nordic marketing strategy in alignment with the North regional priorities and global objectives.

• Partner with sales leadership across Sweden, Denmark, Norway, Finland & Baltics to ensure marketing plans support go-to-market strategies and revenue goals.

• Scale with Local Impact:

• Develop scalable marketing programmes that can be deployed across the Nordics while maintaining local relevance and effectiveness.

• Drive consistency in execution while respecting cultural and market-specific nuances.

• Stakeholder Management:

• Build and maintain strong relationships with key stakeholders across the Nordic countries and the region, including sales, partners, and regional marketing teams.

• Act as the primary advocate for Nordic needs within the broader EMEA marketing organisation.

• Regional Alignment & Advocacy:

• Align closely with the North marketing strategy and lobby for resources and support to maximise impact in the Nordics.

• Represent Nordic priorities in regional planning forums and influence decision-making at senior levels.

• Budget Management:

• Own and manage the Nordic marketing budget, ensuring optimal allocation of resources and compliance with financial guidelines.

• Monitor spend effectiveness and report on ROI for all major initiatives.

Qualifications
Qualifications & Skills:

• 10+ years of experience in B2B marketing, with at least 5 years in leadership roles within technology or SaaS industries.

• Proven ability to develop and execute regional marketing strategies that drive growth and pipeline acceleration.

• Strong stakeholder management and influencing skills across multiple countries and functions.

• Expertise in budget planning and financial accountability.

• Excellent communication skills in English; proficiency in a Nordic language is a plus.

Preferred Attributes:

• Strategic thinker with a strong operational mindset.

• Ability to balance scale with local market impact.

• Collaborative leader who thrives in a matrixed organisation.

• Data-driven approach to decision-making and performance optimisation.

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.