At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.
If you are an Internal Candidate, please apply via our Internal Job Board.
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To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of Guild’s people managers — helping you know what to expect from your experience here.
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Guild is hiring a Director, Marketing Operations to lead the systems, processes, and data that power our marketing engine. This high-visibility role is central to driving operational excellence across our go-to-market organization. Reporting to the VP of Performance Marketing, you will own marketing technology, analytics, and data governance while enabling efficient campaign execution and lead management. This is a hands-on leadership position where you will guide a small, but mighty team responsible for building scalable infrastructure, delivering actionable insights, and ensuring seamless marketing execution. The ideal candidate is both strategic and execution-oriented, with deep expertise in marketing technology, performance measurement, and process optimization.
Key Responsibilities
Measurement & Insights
- Lead reporting and analytics across the full marketing and revenue funnel, delivering dashboards, campaign performance reports, and actionable insights.
- Monitor service-level agreements (SLAs), conversion rates, and pipeline metrics to identify opportunities for growth and efficiency.
- Build and evolve multi-touch attribution models to measure impact across the GTM journey.
Data & Governance
- Establish and oversee marketing data governance policies to ensure data accuracy, consistency, and compliance.
- Proactively address issues related to deliverability, automation reliability, and data quality.
Technology & Infrastructure
- Architect and manage Guild’s marketing technology stack, including marketing automation platforms, CRM integrations, personalization tools.
- Drive system selection, implementation, integration, and budgeting to optimize performance and scalability.
Process & Campaign Enablement
- Optimize lead scoring, lead flow, and routing to maximize sales team efficiency and conversion rates.
- Partner with demand generation and digital marketing teams to enable campaign execution through audience segmentation, automation, and reporting best practices.
Leadership & Partnership
- Manage, mentor, and grow a team of marketing operations professionals across B2B and B2C.
- Act as a strategic advisor to cross-functional stakeholders, driving data-driven decision making and marketing best practices.
Required Proficiencies
- 7+ years experience in B2B/B2C business functions, preferably GTM-facing, with 3+ years directly leading a Marketing Operations team
- Expert-level experience and fluency in the terminology of CRMs (Salesforce), MAPs (Hubspot/Iterable), CMSs, CDPs, and more. This will be a hands-on role
- Strong analytical with proven experience interpreting sophisticated data sets and translating insights into actionable reports
- Proven track record of strong communication and documentation skills to streamline operations with quantifiable results
- Deep understanding of lead management and customer lifecycle models
- Strong project management with demonstrated experience running multiple programs, priorities, and deadlines, while developing and implementing process improvements and documentation
- Creative problem solver with excitement to work on new and challenging projects
We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary of $150,000 - $175,000, variable compensation and stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.
Posting Date: September 25th, 2025
*This role will stay open for a minimum of 3 days.
Guild is America’s leading talent development company, partnering with the country’s most innovative employers, including Chipotle, Target, Walgreens, JPMorgan Chase, Hilton, PepsiCo, Tyson, and more, to build the talent needed for today and a resilient workforce for tomorrow. Guild helps employers identify, develop, and mobilize internal talent — enabling workers to gain skills for in-demand roles and helping companies stay agile. By connecting employees to real-world learning, coaching, and career support, and providing companies with actionable talent insights, Guild transforms overlooked talent into high-impact contributors and positions companies for long-term, sustainable growth. For more information, visit https://www.guild.com.
Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others.
Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:
- Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
- Access to a 401k to help save for the future
- Vacation policy to rest and recharge
- 8 days of fully-paid sick leave, to take the time to heal and or recover
- Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
- Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
- Education benefits and tuition assistance to help your future development and growth
I understand that I am applying for employment with Guild and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and that Guild may use other service providers to assist in the application process. Guild may share my information with such third-party service providers in connection with my application and for the start of employment.
I understand and agree to Guild's use of my information in accordance with Guild's Privacy Policy and, for applicants that are residents of the State of California, Guild's Applicant Privacy Notice and California Notice at Collection.
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