The Director of Marketing will develop and lead Suger's marketing strategy focusing on inbound growth and brand storytelling while collaborating closely with sales and product teams to ensure alignment with GTM priorities.
About Us
Suger is a revenue platform that helps our customers grow on the fastest-growing B2B sales channel: the cloud marketplaces of AWS, Azure, GCP, and Alibaba. Launched in 2022, we take the tech debt out of marketplace sales by providing an API-first approach to quote-to-cash and billing processes. We’re working with over 200 B2B customers, ranging from large enterprises like Snowflake and Intel to fast-growing startups like Glean and Vanta.
We’re looking for a highly creative and strategic Director of Marketing to help us define the next stage of our brand, messaging, and inbound engine. This is a foundational leadership hire who will play a critical role in shaping Suger's voice, building our demand generation playbook, and laying the groundwork for a high-performing, high-leverage marketing function.
This isn’t a “corporate marketing” role. We want someone who thrives in early-stage environments, who’s built or helped build a marketing engine from the ground up, and who knows how to stand out in a crowded B2B world without sounding like everyone else.
We are a Series A startup, funded by top-tier investors, including Threshold VC, Craft Ventures, Intel Capital, and Y Combinator.
What You’ll Do
- Own and define Suger's overall marketing strategy, with a strong focus on inbound growth and brand storytelling.
- Develop and continuously refine our brand voice, messaging, and positioning to stand out in the market and speak to both technical and business buyers.
- Build and lead marketing programs across multiple channels - product marketing, content, social, field, and sales enablement - with an emphasis on creativity and velocity.
- Collaborate closely with sales and product teams to ensure marketing is aligned with GTM priorities and pipeline goals
- Launch and test marketing campaigns that generate high-quality leads and expand awareness of Suger's category and mission.
- Create scalable processes for future hires and infrastructure while staying hands-on in execution during the early phase.
- Track and report on marketing performance in ways that surface insights and shape future strategy, not just dashboards.
What You’ll Need
- 8+ years of experience in marketing roles, ideally with at least 4 years at an early-stage, high-growth B2B startup (<$5M to $50M+ ARR) defining a marketing engine from scratch.
- You’ve owned big bets (like launching a major product or building an inbound engine) and can point to measurable results.
- Experience across product marketing, brand, content, and sales enablement—with depth in at least one area and breadth across all.
- Strong creative instincts. This is very important.
- Data-driven mindset—you know how to interpret funnel metrics, analyze campaign performance, and turn insights into action. Also very important.
- Comfortable working with tools like HubSpot, attribution tools to unlock self-serve insights.
- Not afraid to get hands dirty, but can operate strategically and think long-term.
- Upward trajectory in your past roles and a history of being someone people bet on.
Why Join Us
- Be the first Director of Marketing at a company that’s redefining how B2B software gets sold.
- Work alongside a top-notch team with experience at companies like Google, Meta, Salesforce, Pave, Motive, and Square.
- Own a major pillar of our go-to-market strategy from day one—with the autonomy to build what you think is right.
- Competitive compensation, equity, and full healthcare benefits.
- Fast-moving, flat org structure with real product-market fit and big ambitions.
- Salary range: $150K - $250K/year + equity
Top Skills
Hubspot
Suger San Francisco, California, USA Office
San Francisco, California, United States
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