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First, what we’re actually doing
Suger helps B2B companies sell through cloud marketplaces (AWS, Azure, GCP, Oracle, Alibaba, Snowflake), the fastest-growing sales channel in enterprise software.
We remove the operational mess behind marketplace sales with an API-first revenue platform. Our customers range from Snowflake and Intel to fast-growing startups like Glean and Vanta. We’re Series A, well-funded, and past “does this work?”
We’re building the next generation of B2B go-to-market infrastructure, and outbound plays a critical role in that growth.
Why this role exists
We’re looking for a highly creative and strategic Director of Marketing to help us define the next stage of our brand, messaging, and inbound engine. This is a foundational leadership hire who will play a critical role in shaping Suger's voice, building our demand generation playbook, and laying the groundwork for a high-performing, high-leverage marketing function.
This isn’t a “corporate marketing” role. We want someone who thrives in early-stage environments, who’s built or helped build a marketing engine from the ground up, and who knows how to stand out in a crowded B2B world without sounding like everyone else.
What You’ll Own (for real)
- Own and define Suger's overall marketing strategy, with a strong focus on inbound growth and brand storytelling.
- Develop and continuously refine our brand voice, messaging, and positioning to stand out in the market and speak to both technical and business buyers.
- Build and lead marketing programs across multiple channels - product marketing, content, social, field, and sales enablement - with an emphasis on creativity and velocity.
- Collaborate closely with sales and product teams to ensure marketing is aligned with GTM priorities and pipeline goals
- Launch and test marketing campaigns that generate high-quality leads and expand awareness of Suger's category and mission.
- Create scalable processes for future hires and infrastructure while staying hands-on in execution during the early phase.
- Track and report on marketing performance in ways that surface insights and shape future strategy, not just dashboards.
Who This Is For
- 8+ years of experience in marketing roles, ideally with at least 4 years at an early-stage, high-growth B2B startup (<$5M to $50M+ ARR) defining a marketing engine from scratch.
- You’ve owned big bets (like launching a major product or building an inbound engine) and can point to measurable results.
- Experience across product marketing, brand, content, and sales enablement—with depth in at least one area and breadth across all.
- Strong creative instincts. This is very important.
- Data-driven mindset—you know how to interpret funnel metrics, analyze campaign performance, and turn insights into action. Also very important.
- Comfortable working with tools like HubSpot, attribution tools to unlock self-serve insights.
- Not afraid to get hands dirty, but can operate strategically and think long-term.
- Upward trajectory in your past roles and a history of being someone people bet on.
Why Join Us
- Be the first Director of Marketing at a company that’s redefining how B2B software gets sold.
- Work alongside a top-notch team with experience at companies like Google, Meta, Salesforce, Pave, Motive, and Square.
- Own a major pillar of our go-to-market strategy from day one—with the autonomy to build what you think is right.
- Competitive compensation, equity, and full healthcare benefits.
- Fast-moving, flat org structure with real product-market fit and big ambitions.
- Salary range: $150K - $250K/year + equity
Suger San Francisco, California, USA Office
San Francisco, California, United States
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
