The Director of Messaging Operations is responsible for leading the execution and optimization of omni‑channel customer messaging across email, mobile, SMS, and Windows/in‑product channels. This role partners in defining and operationalizing the CRM platform strategy—ensuring the platform ecosystem, data integrations, and execution capabilities evolve to support scalable, personalized, and measurable customer engagement.
As the leader of Customer Journey Operations, you will manage a high performing execution team responsible for building, testing, deploying, and continuously optimizing customer journeys. You will partner closely with the Direct Acquisition and Retention & Engagement CRM team to translate strategy into reliable, measurable customer experiences.
This role sits within the Marketing Operations & Enablement team and is critical to ensuring the organization can execute sophisticated, personalized, cross channel journeys at scale while maintaining strong governance, platform health, and operational efficiency.
This is a Hybrid position located in our Frisco, TX office. We value in-office collaboration and meaningful interactions, so expect that you will be able to be in the office on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to the New York, NY office or the Frisco, TX office and are not offering relocation assistance at this time
Responsibilities
CRM Platform Strategy & Enablement
Partner with CRM, MarTech, Product, and Data teams to define and evolve the CRM platform strategy and roadmap, aligning capabilities to lifecycle marketing and business priorities.
Translate CRM strategy into platform capabilities, execution frameworks, and scalable operating models.
Drive prioritization of platform enhancements, integrations, and feature adoption to enable advanced personalization, orchestration, and measurement.
Ensure CRM platforms are configured and optimized to support audience activation, journey orchestration, and real‑time messaging use cases.
Establish and maintain execution standards, data requirements, and architectural best practices across CRM and messaging platforms.
Partner with Engineering and Data teams to ensure seamless data flows, event integrity, and audience availability for activation.
Evaluate platform performance and identify opportunities to simplify, consolidate, or scale the messaging ecosystem.
Contribute to vendor strategy, platform governance, and capability assessment to ensure long‑term scalability and cost efficiency.
Define and enforce governance related to frequency caps, suppression logic, testing standards, and compliance requirements.
Lead triage and resolution for execution issues, incidents, and campaign risks.
Omni‑Channel Journey Execution
Translate marketing strategy and journey designs into scalable, repeatable execution within CRM and messaging platforms.
Own end‑to‑end execution of customer messaging journeys across email, mobile push, SMS, and Windows/in‑product messaging.
Ensure accurate configuration and deployment of campaigns, triggers, decision splits, timing, and frequency management.
Oversee real‑time and scheduled communications supporting acquisition, onboarding, engagement, retention, and monetization use cases.
Support experimentation and test‑and‑learn initiatives through reliable journey execution and measurement.
Team Leadership & Operations
Lead, develop, and scale a team of Platform Specialists and developers responsible for campaign execution.
Establish clear roles, operating workflows, and execution standards to enable high‑quality, on‑time delivery.
Drive operational excellence through documented processes, SLAs, QA frameworks, and release management practices.
Coach team members on platform capabilities, journey best practices, and evolving channel requirements.
Measurement & Continuous Improvement
Own operational performance metrics such as delivery health, execution accuracy, defect rates, and speed‑to‑market.
Identify opportunities to improve scale, automation, personalization coverage, and cross‑channel orchestration.
Drive continuous improvements in execution workflows, tooling, and team capabilities to support future‑state journey maturity.
Qualifications & Experience
10+ years of experience in CRM, lifecycle, or customer journey operations within a complex omni‑channel marketing environment.
Proven experience leading teams responsible for email, mobile, SMS, and in‑product messaging execution.
Deep expertise in CRM and messaging platforms, journey orchestration, and automation concepts. Experience with Braze CRM a plus.
Strong operational mindset with experience building scalable processes, governance models, and QA frameworks.
Demonstrated ability to partner cross functionally and translate strategy into high‑quality execution.
Experience operating in fast paced, high‑volume environments supporting experimentation and personalization.
Strong communication and leadership skills, with the ability to influence across marketing, data, and technology teams.
#LI-Hybrid
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
The starting pay range for this position is $141,680.00-$232,760.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.
McAfee Santa Clara, California, USA Office
Santa Clara, CA, United States, 95054
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