Director, Organic Growth & Discovery

About the Role:

Credible is seeking an analytical, product-minded leader to own how consumers discover Credible online. The way people find financial products is evolving at a rapid pace. Search is turning into AI answers, and the decision to compare a loan or an insurance policy is moving beyond Google to AI platforms, Reddit, YouTube, or TikTok. We are uniquely positioned to be the trusted answer wherever that search begins.

In this role, you will own and scale organic discovery across Credible.com and our tier-1 publishing partners. SEO is the foundation but; the role spans everything SEO is becoming: traditional search, AI answer engines, and social and community platforms. You will also own the performance of the pages that organic traffic lands on, turning visits into completed applications through rigorous conversion rate optimization.

This is a highly visible role, both inside Credible and across our publisher partner network. You’ll work cross-functionally with Product, Engineering, Editorial, Partnerships, and Paid Marketing, while leading a team of SEO and content specialists. The ideal candidate is deeply analytical, thinks like a product manager, and is grounded in revenue-based decisions. They can explain in dollars what happened, why it happened, and what we’re doing about it. You will thrive in a fast-moving environment and are passionate about helping consumers make great financial decisions.

Key Responsibilities:

• Own and lead Credible’s organic discovery strategy across Credible.com and our tier-1 publishing partners, spanning SEO, AI platforms (ChatGPT, Gemini, Perplexity, Google AI Overviews), and social and community platforms (Reddit, YouTube, TikTok).
• Win visibility in AI-generated answers by understanding how large language models retrieve, summarize, and cite content, making our pages and product data easy to use and cite, and building presence in the off-site sources those models draw on, including forums, publishers, and earned media.
• Lead technical SEO at scale, including crawlability, indexation, site architecture, Core Web Vitals, structured data, and schema, partnering closely with our Content Platform engineering team.
• Own conversion rate optimization for organic entry pages: set page and template requirements, build and run a disciplined A/B testing program, and partner with Product to improve the journey from first visit to completed application.
• Act as a product owner for organic experiences, writing clear requirements, prioritizing a roadmap with Product and Engineering, and shipping improvements that move both traffic and conversion.
• Bring analytical rigor to every decision: separate competitive non-brand traffic from brand and direct demand, tie organic performance to revenue, and diagnose changes in performance down to the query, page, and funnel stage.
• Establish clear measurement frameworks that track leading indicators and long-term outcomes, including rankings, AI citations and share of voice, conversion rate, and revenue per visit.
• Reporting to leadership and stakeholders, with clear communication on KPIs, initiatives, and overall portfolio performance. 
• Build authority through digital PR, expert contributors, and partner content that strengthens trust and E-E-A-T in a regulated, high-trust category.
• Conduct opportunity sizing and ROI modeling to prioritize verticals, queries, and platforms, balancing near-term revenue impact with durable brand authority.
• Build and lead a high-performing team of SEO and content specialists, setting a high bar for craft, testing discipline, and clear communication.
• Foster a culture of experimentation, using data, insights, and testing to continuously refine how consumers find and choose Credible.
• Stay at the forefront of search, AI discovery, analytics, and conversion best practices to keep Credible ahead of the curve.

Education & Experience

We know the “perfect” candidate doesn’t exist, so if you meet most of the criteria below and are excited about the opportunity, we’d love to hear from you:

• 8+ years of experience in SEO and organic growth, with senior leadership of an organic or growth function, ideally at a marketplace, publisher, or consumer fintech.
• Proven track record of growing non-brand organic demand and tying it to revenue, not just traffic.
• Hands-on, current experience improving brand visibility in AI answer engines, with a point of view on how to measure it.
• Demonstrated success in conversion rate optimization, including designing and running A/B tests on high-traffic pages.
• Strong product sense, with a history of writing requirements and shipping with Product and Engineering teams.
• Advanced analytical skills, with fluency in Google Search Console, GA4, Ahrefs or Semrush, and SQL or Looker.
• Experience with YMYL content and compliance review; financial services experience a plus.
• Experience working with publishers or media partners a plus.
• 4+ years of people management, with a passion for coaching and scaling teams.