Director, Product and Solutions Marketing

Key Responsibilities:

• Product Messaging: Develop and communicate a compelling product, use case, and solutions messaging that clearly connects with customer needs and highlights ZEDEDA’s differentiated strengths.
• Market Intelligence: Knowledge of relevant software development, delivery, and security trends to position ZEDEDA within the context of an evolving business and technology landscape. Research and use market data to identify and message into emerging trends, customer requirements, and competitive landscape in the edge computing market.
• Product Launches: Define processes and drive the product launches in collaboration with cross-functional teams, enabling continuous product innovation, sales training, and market awareness.
• Team Leadership: Lead and mentor a team of product marketers, providing guidance, coaching, and professional development opportunities to foster a high-performing and collaborative team culture.
• Cross-Functional Collaboration: Collaborate closely with product, marketing, sales, and other stakeholders to drive strategic messaging initiatives for launches, events, and marketing campaigns.
• Sales enablement: Work closely with GTM leadership to train customer-facing teams on product differentiation, buying personas, and customer successes, and regularly learning from sales feedback.
• Go-to-Market Strategy: Partner with business development, product, and sales teams to develop and execute go-to-market strategies, including launches, promotions, and joint partner marketing.
• Customer Engagement: Engage with customers, partners, and analysts to explain ZEDEDA’s offerings, test messaging, and learn about customer challenges, pain points, and decision criteria
• .Ecosystem: Support strategic partnerships with technology vendors, service providers, and ecosystem partners to position alongside our product offerings and expand market reach.
• Goal Alignment and Achievement: Define and track objectives and key results (OKRs) in alignment with company and marketing goals. Effectively prioritize work for the team to support goals and find creative solutions to meet multiple competing goals.

Qualifications:

• 8+ years of product marketing experience in enterprise software, cloud computing, or related technology domains.
• 4+ years team management experience preferredProven track record of leading and developing high-performing product marketing teams, preferably in the B2B enterprise software.
• Strong strategic thinking, analytical skills, and business acumen with the ability to translate market insights into actionable marketing strategies.
• Excellent written and spoken communication skills, and interpersonal skills with the ability to influence and collaborate effectively across diverse teams.
• Experience in category creation positioning for products in new and emerging software markets.
• Ability to thrive in a fast-paced, dynamic startup environment and adapt to changing priorities.