Senior Principal Lead, Product Marketing Management

Senior Principal Lead, Product Marketing Management

Focus: Zonal Power & Intelligent Distribution (SmartFET, Smart eFuse)

Location: San Jose, Detroit

Position Summary

As the Senior Principal Lead of Product Marketing Management for Zonal Power, you will lead the strategy for our intelligent power distribution portfolio. This includes SmartFETs and eFuses designed for next-generation automotive architectures. You will be responsible for defining the product roadmap, managing the product lifecycle, and ensuring our solutions meet the evolving requirements of Software-Defined Vehicles (SDV) and zonal E/E designs.

• Product Strategy: Define and manage the multi-year roadmap for SmartFET and eFuse ICs, focusing on the transition from mechanical fuses to solid-state power distribution.

• Business Management: Own the P&L for the product line, including revenue forecasting, pricing strategy, and margin optimization.

• Market Analysis: Identify market trends in automotive power distribution (e.g., 12V to 48V transitions) and conduct competitive analysis to maintain portfolio differentiation.

• Customer Engagement: Work directly with automotive OEMs and Tier-1 suppliers to understand system-level requirements and secure product design-ins.

• Sales Enablement: Create technical marketing collateral, reference designs, and training materials to support global sales and field applications teams.

• Cross-Functional Leadership: Collaborate with R&D, Quality, and Operations to ensure products meet automotive standards and are delivered according to schedule.

• Education: Bachelor’s degree in Electrical Engineering or a related field (MS or MBA preferred).

• Experience: 10+ years in semiconductor product management or marketing, with a minimum of 5 years in the automotive sector.

• Technical Knowledge: Strong understanding of power semiconductors (MOSFETs, protected switches) and automotive power distribution networks.

• Compliance: Familiarity with automotive quality and safety standards, including AEC-Q100 and ISO 26262 (Functional Safety).

• Communication: Proven ability to present complex technical roadmaps to both internal executives and external customers.

• Leadership: Experience leading professional teams and managing projects in a global, matrixed environment.

Preferred Skills

• Knowledge of diagnostic features for predictive maintenance in automotive systems.

• Established relationships with key decision-makers at major OEMs & automotive Tier-1s.

onsemi is excited to share the base salary range for this position is $178,135.00 - 320,505.00 exclusive of fringe benefits or potential bonuses. The final pay rate for the successful candidate will depend on geographic location, skills, education, experience, and/or consideration of internal equity of our current team members. We also offer a competitive benefits package. https://www.onsemi.com/site/pdf/Benefits-Summary-USA.pdf