Director, Product Marketing

Recognized as one of Canada’s top startups two years in a row — climbing from #4 in 2024 to #2 in 2025 — Hiive is a fintech/marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies🚀. Thanks to our industry-leading technology and best-in-class sales and trading team, we are home to the fastest-growing marketplace for the stock of “unicorns” on the planet. As a profitable and rapidly growing business backed by US venture capital investors, we are seeking to scale our high-performing team.

Interested in learning more about life at Hiive? Check out our careers page to see how you can grow with us!

As Director, Product Marketing at Hiive, you’ll be responsible for defining and driving the product marketing strategy across our platform. You’ll lead a team and work cross-functionally to position Hiive as the go-to solution for secondary market innovation. 

In this role, your responsibilities will include:

• Owning Hiive’s product marketing function, from positioning and messaging to launch strategy and market adoption.

• Developing and leading GTM strategies for new product initiatives, working closely with Product, Capital Markets, and Growth teams.

• Conducting deep user and market research to shape product messaging and drive differentiation.

• Overseeing positioning strategies to optimize adoption and user acquisition.

• Leading competitive intelligence efforts to inform product and sales strategies.

• Driving the creation of high-impact content, including case studies, whitepapers, and user enablement materials.

• Partnering with Growth Marketing to develop campaigns that fuel pipeline growth.

Required Skills:

• 10+ years of product marketing experience.

• Proven ability to develop and execute GTM strategies that drive revenue growth.

• Exceptional storytelling, positioning, and messaging skills.

• Strong leadership and team management experience.

• Expertise in enterprise and product-led growth (PLG) strategies.

Preferred Skills:

• Experience in tech, marketplaces, or B2B SaaS.

• Familiarity with venture capital and startup.

• Strong analytical mindset with the ability to translate data into strategic insights.

• Experience scaling product marketing teams in a fast-growth environment.

Compensation, Benefits, & Perks: 

• Highly competitive salary commensurate with experience and contribution.

• Opportunity to participate in ownership of a rapidly growing early-stage startup through our employee stock option plan.

• Comprehensive 100% employer-paid health and dental premiums, a health and personal spending account.

• A dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity.

• Enjoy a $20-per-day commuter benefit for every day you work in our Vancouver HQ.

• An engaging social calendar, including bi-weekly catered lunches, bi-weekly “Friday bar,” team workouts, annual summer party, and holiday party, two “onsite” all-team retreats each year, semi-annual team-building events, and Hiive Womens’ Network events.

• Significant opportunities for growth into team leadership and management roles.

• Entrepreneurial culture and a small and dynamic team.

• Sponsorship, immigration, and relocation for exceptional candidates.

Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.