Nium
Director of Product & Vertical Marketing - Payroll, Platforms & Marketplaces
Be an Early Applicant
This role focuses on product and vertical marketing for payroll and marketplaces, aiming to define, scale, and commercialize growth strategies and narratives. Responsibilities include GTM execution, buyer insights, sales enablement, and building a future PMM team.
Nium is the global infrastructure company powering real-time cross-border payments. Founded to deliver the payments infrastructure of tomorrow, today, we are building a programmable, borderless, and compliant money-movement layer that powers transactions between people, businesses, and intelligent systems — enabling banks, fintechs, payroll providers, travel platforms, marketplaces, and other global enterprises to move money instantly, anywhere in the world.
Co-headquartered in San Francisco and Singapore, with offices in 14 markets and team members across 20+ countries, we take pride in a culture anchored in Keeping It Simple, Making It Better, and Winning Together. 2025 was the strongest year in our 10-year history, with record revenue, record transaction volumes, and EBITDA profitability — and we are now entering one of the most dynamic chapters in our journey. We believe the best work happens face-to-face, and we operate a hybrid model with three in-office days per week to strengthen collaboration, alignment, and innovation.
We move over $50B annually across a network that spans 190+ countries, 100 currencies, and 100 real-time corridors. We power fast payouts to accounts, wallets, and cards; enable local collections in 35 markets; and support card issuance in 34 countries — all backed by licenses across 40+ markets.
With over $300M raised to date, Nium offers ambitious builders the opportunity to shape the future of global money movement — at scale.
This role owns end-to-end product and vertical marketing for Global Payroll, EOR, Platforms, and Marketplaces, defining, scaling, and commercializing one of Nium’s most important growth vectors. You’ll shape the narrative, sharpen differentiation, and drive go-to-market execution across use cases including mass payouts, contractor and employee payments, multi-currency settlement, FX and treasury workflows, compliance and licensing coverage, and payout orchestration at scale.
This is a builder role – ideal for a hybrid strategist and hands-on operator. You’ll start as a senior IC while laying the foundation for a future PMM team as we scale globally.
You will own and lead:
- Vertical narrative & positioning:
- Define and elevate the narrative for Payroll, Platforms, and Marketplaces – articulating how Nium enables global scale, payout reliability, cost efficiency, and regulatory confidence.
- Craft differentiated positioning across mass payouts, payroll/EOR flows, marketplace seller payouts, FX/treasury, and global compliance coverage.
- Your work should sharpen competitive clarity, accelerate conversion, and strengthen segment-specific ACV growth.
- Product GTM & launch excellence:
- Partner deeply with Product to shape GTM strategy, value propositions, and commercialization for platform- and payroll-focused capabilities.
- Translate complex infrastructure into clear, buyer-ready value propositions for payroll leaders, marketplace operators, platform product teams, and finance stakeholders.
- Success is measured through launch effectiveness, adoption, and deal acceleration.
- Buyer insights & competitive intelligence:
- Build a deep understanding of how payroll providers, EOR platforms, and marketplaces evaluate and scale global payout solutions.
- Map buyer personas, workflows, and triggers; synthesize market and competitive insights; and feed those learnings into product direction and GTM prioritization.
- Your insights should materially improve win rates and competitive performance.
- Sales enablement & commercial partnership
- Create high-impact enablement assets – pitch decks, solution narratives, competitive briefs, and objection handling – tailored to payroll, platform, and marketplace buying groups.
- Partner with Sales Leadership and RevOps to align vertical strategy, improve pipeline quality, and support high-value opportunities globally.
- Customer stories, proofpoints & industry validation
- Amplify customer evidence, industry validation, and real-world impact through proofpoints, case studies, and measurable outcomes.
- Own voice of the customer and use insights and creative storytelling to strengthen trust and social proof in this industry vertical, globally.
- Cross-functional leadership & future team building
- Operate as the senior PMM for one of Nium’s fastest-growing segments, collaborating across Product, Sales, RevOps, Brand, and Regional Marketing.
- Establish the foundation for a future PMM team with scalable messaging, processes, and measurable impact.
Requirements
- 10+ years in product marketing, vertical marketing or GTM roles covering payments, fintech infrastructure, global payroll, EOR, or financial systems
- Experience marketing financial technology to payroll providers, HR tech platforms, marketplaces and tech platforms, global-scale digital businesses, or PSPs.
- Demonstrated ability to translate complex payout, FX, treasury, and compliance capabilities into compelling, differentiated narratives.
- Proven success crafting global positioning, GTM strategies, and competitive differentiation in a complex, multi-product environment.
- Deep partnership track record with Product, Sales, and RevOps – comfortable driving alignment in highly cross-functional teams.
- Strong data orientation: able to synthesize market intelligence, competitive analysis, and buyer insights into clear vertical strategies.
- Ability to move seamlessly between strategy and execution, and comfort operating as a strategic IC while building toward future team growth.
- Exceptional communication skills, executive presence, and the ability to influence senior stakeholders.
- Experience working with global/regional teams across the US, UK/Europe, APAC, or Middle East with sensitivity to geographic nuances.
What we offer at Nium
We Value Performance: Through competitive salaries, performance bonuses, sales commissions, equity for specific roles and recognition programs, we ensure that all our employees are well rewarded and incentivized for their hard work.
We Care for Our Employees: The wellness of Nium’ers is our #1 priority. We offer medical coverage along with 24/7 employee assistance program, generous vacation programs including our year-end shut down. We also provide a flexible working hybrid working environment (3 days per week in the office).
We Upskill Ourselves: We are curious, and always want to learn more with a focus on upskilling ourselves. We provide role-specific training, internal workshops, and a learning stipend.
We Celebrate Together: We recognize that work is also about creating great relationships with each other. We celebrate together with company-wide social events, team bonding activities, happy hours, team offsites, and much more!
We Thrive with Diversity: Nium is truly a global company, with more than 33 nationalities, based in 18+ countries and more than 10 office locations. As an equal opportunity employer, we are committed to providing a safe and welcoming environment for everyone.
Top Skills
Fintech
Payments Infrastructure
Nium San Francisco, California, USA Office
95 Federal Street, San Francisco, CA, United States, 94107
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