Director of Sales - Convenience

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

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PURPOSE:

As Director of Sales for the Convenience channel, you will lead the commercial strategy and execution for one of pladis’ most dynamic and high-potential retail segments. This role is critical to expanding our footprint in convenience stores, driving profitable growth, and building best-in-class customer partnerships.
You will be responsible for shaping the go-to-market strategy, leading customer engagement, and ensuring flawless execution across key convenience accounts. This is a high-impact, cross-functional role that blends strategic thinking with hands-on leadership—ideal for a commercial leader with deep experience in convenience retail and a passion for delivering results.

KEY ACCOUNTABILITIES AND DELIVERABLES:

• Deliver top- and bottom-line AOP objectives for the Convenience channel, ensuring profitable growth and sustained performance

• Develop and lead execution of strategic plans (short- and long-term) tailored to the Convenience retail landscape

• Champion channel-specific initiatives by collaborating with cross-functional teams to drive success across Convenience accounts

• Partner with Account Managers to shape and execute strategic plans for top Convenience customers, driving sales and deepening relationships

• Lead innovation efforts to expand pladis’ presence in the U.S. and South American Convenience markets

• Contribute to the AOP process by establishing channel-specific budgets and plans, aligned with the strategic direction from the Head of Wholesale – Americas

• Prepare and present insights and performance reports for senior leadership, highlighting Convenience channel progress and opportunities

• Coach and mentor direct reports, fostering skill development and career growth within the Convenience sales team

• Collaborate with Marketing leadership to align strategic priorities and ensure execution of key initiatives within the channel

• Leverage the full suite of product solutions (Promotions, Shopper, Media, Data, etc.) to deliver consultative, customer-centric strategies

• Partner with Finance to evaluate the financial viability of new and existing Convenience business opportunities

• Manage the sales pipeline to ensure forecasting accuracy and achievement of quarterly targets

• Oversee multiple projects and maintain clear communication across cross-functional teams, including while traveling to key accounts and markets

SKILLS AND EXPERIENCE REQUIRED:

Essential Criteria

• Strong experience in the confectionary category preferred, with a focus on selling to large national grocery accounts. 

• 10+ years of commercial experience in CPG, with a strong track record in Convenience channels.

• Proven success in customer management, strategic planning, and team leadership.

• Deep understanding of channel dynamics across C-Store.

• Strong analytical, negotiation, and communication skills.

• Ability to thrive in a fast-paced, entrepreneurial environment.

• Emotional and professional maturity and poise (significant interaction with senior management and external customers)

• Exposure to P&L in previous roles highly desired

• Demonstrated team leadership experience mentoring, coaching and developing teams in a growth environment

• Self-starter/independent worker

• Comfortable with ambiguity

• Ability to remain focused and flexible during rapid change.

• Previous experience in consumer marketing, shopper marketing or trade planning preferred.

QUALIFICATIONS REQUIRED:

Bachelor’s degree in business or related field 

PERSONAL ATTRIBUTES REQUIRED:

• Regular office working environment (home office possible).  

• Approximately 50% Travel

• Commercially Driven: Demonstrates a strong business acumen 

• Strategic Agility: Navigates complex retail landscapes with foresight and adaptability

• Relationship Builder: Cultivates trusted partnerships with customers, cross-functional teams, and external stakeholders to drive collaboration and long-term success.

• Execution-Oriented: Balances high-level strategy with hands-on leadership

ADDITIONAL JOB DETAILS:

Base starting salary ranges from $170k- $212k/year. The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. In addition to base pay, this role includes:

• An annual incentive opportunity, awarded based on individual and company performance.

• A comprehensive benefits package designed to support your health, well-being, and financial security

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.