Manage and coach a sales development team, design outreach strategies, drive KPI accountability, collaborate with marketing, and support large account strategies, ensuring effective lead generation and growth.
Are you a former educator with business experience looking for your next challenge in the education space?At Goalbook, our mission is to empower teachers to transform instruction so that ALL students can succeed. We partner with 1,100 school districts in 48 states, working closely with district and school leaders to create scalable change to instructional practice. We're looking for a talented and motivated individual to join our growing team.
Background:
At Goalbook, our sales team is thoughtfully structured by both geographic region and district size to drive meaningful engagement with K–12 school districts. Within this team, we’ve created a unique and strategic role focused on top-of-funnel work—what many organizations refer to as a sales development representative. However, at Goalbook, we approach this function differently. We don’t see it as an entry-level role with a short shelf life. Instead, we view this position as a critical, long-term part of our sales team, directly contributing to our mission and success. That’s why we call this role Lead Development and Engagement Representative (LDE). Our LDEs are core members of the sales team—trusted partners in developing relationships with district leaders, shaping early-stage opportunities, and laying the foundation for sustained district partnerships.
Role Summary:
This is not your typical Sales Development Manager role. As the Manager of our sales development team, you will lead a dynamic team responsible for generating early-stage pipeline and fueling our revenue growth. You’ll coach and develop our Lead Development and Engagement Representatives, implement scalable outreach strategies, and foster a culture of accountability, collaboration, and continuous improvement. You will be a key driver of top-of-funnel innovation—partnering with our Marketing Team to design impactful campaigns, working alongside regional sales managers to ensure strong lead handoff, and supporting strategic account-based marketing efforts for high-potential districts. You’ll also collaborate directly with our enterprise sales leader on our most complex and high-value opportunities.
This is a unique opportunity to shape how public school districts discover and engage with one of the most mission-driven EdTech solutions in K-12. If you’re energized by coaching others, building systems, and making a direct impact on growth, we’d love to meet you.
Key Responsibilities:
Lead and Coach the LDE Team: Manage and mentor a team of LDEs, fostering a collaborative, goal-oriented culture. Establish clear performance expectations and provide regular feedback and coaching.
Develop and Optimize Top-of-Funnel Strategy: Design and implement scalable outreach processes and messaging frameworks. Continuously refine qualification criteria and lead handoff protocols to improve conversion.
Drive KPI Accountability and Pipeline Growth: Set and monitor performance metrics. Use data to coach performance and inform strategic decisions.
Collaborate with Marketing on Campaigns and Events: Partner with Marketing Team to launch campaigns that resonate with district buyers. Collaborate on national and regional conference strategy and execution.
Optimize LDE-to-Territory Rep Engagement: Align closely with regional sales managers to ensure smooth lead transitions and follow-through. Identify gaps and implement improvements in cross-functional workflows.
Support Large Account Strategy: Collaborate with enterprise sales leadership to support top-tier accounts through strategic outreach, research, and internal coordination.
Up to 25% travel: Travel can also be heavier during the fall season.
Required Skills & Experience:
- 3-5+ years of success in a sales or business development role with top-of-funnel responsibilities.
- People management experience, ideally leading SDRs, BDRs, MDRs, or sales associates.
- Demonstrated ability to drive lead development and improve sales processes in a fast-paced, metrics-driven environment.
- Proven track record as part of a high-performing, accountable sales team.
- Experience designing and implementing effective outreach strategies and lead qualification frameworks.
- Strong command of data-driven decision-making, including KPI setting, tracking, and optimization.
- Highly collaborative, with success working cross-functionally with marketing, regional sales, and senior leadership.
Desirable Skills & Experience:
- Experience in the K-12 EdTech industry strongly preferred.
- Experience in strategic events or conference-based lead generation.
Benefits:
- $100-125k salary range, based on experience and location, plus commission on new revenue, for a total compensation range of $140-200k in the first year
- Full medical, dental, and vision coverage
- Safe Harbor 401k matching
- Open vacation policy and flexible schedule
- Goalbook Parental and Family Leave policy
- Goalbook Universal Basic Income
- Annual Goalbook Profit Sharing
- A truly motivated, passionate, and fun team. We’re collectively interested in helping you grow in your career.
Contact:
Submit an application addressed to Jon D’Angelo and provide your cover letter, resume, LinkedIn profile, and how you heard about us. Applicants will not be considered without a cover letter. This position must be based within one hour of a major airport.
For the safety of our team members, Goalbook requires employees to test for COVID-19 to attend in-person team events.
Goalbook is committed to building a diverse team that can understand and serve ALL students in the US public school system. We are an equal opportunity employer and strongly encourage applications from all people of diversity, including those with diverse needs, backgrounds, abilities, and other distinct characteristics.
Learn more about working at Goalbook! Check out our teammates’ stories: https://goalbookapp.com/careers
Please Beware of Recruiting Scams
As you explore job opportunities at Goalbook, we urge you to be cautious of recruitment scams in which fraudsters pretend to represent our company by utilizing the name, image, and likeness of Goalbook team members. The only way to apply to our roles is directly through our website. All communications and calendar invitations will come from a team member with a @goalbookapp.com email address. All interviews are conducted through video calls directly with our team members via Google Meet or Zoom.
Goalbook San Mateo, California, USA Office
San Mateo, CA, United States, 94401
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