The ESA Program Manager will drive ABCmouse's Education Savings Account strategy, focusing on growth marketing and operational optimization across states to engage ESA families and ensure compliance with state programs.
Company Overview:
Age of Learning® is the leading developer of engaging and effective Pre-K through 5th grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning. The company’s research-based curriculum, developed by education experts, includes the award-winning programs ABCmouse.com® Early Learning Academy and Adventure Academy™, as well as the adaptive, personalized school solutions, My Math Academy®, My Reading Academy®, and My Reading Academy Español. Having served over 50 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit www.AgeofLearning.com.
Summary:
The ESA Programs Manager will own ABCmouse’s end-to-end Education Savings Account strategy across the United States. This is a hybrid operational and growth marketing role requiring deep familiarity with ESA program mechanics, state-by-state approval processes, and the platforms that administer funds (e.g., ClassWallet, Odyssey, and state-specific systems such as Step Up For Students).
This role is a hands-on owner position, not an advisory or support role.
This role has two key responsibilities:
1.ESA Growth & Marketing – Actively grow awareness, usage, and enrollment within approved ESA states through targeted community engagement and performance marketing.
2.ESA Operations & Expansion – Ensure ABCmouse is approved, onboarded, and operationally optimized across current and emerging ESA programs.
This role is ideal for someone who has already worked across multiple ESA programs and platforms and understands both the compliance realities and growth levers of the space.
Responsibilities:
- ESA Growth & Marketing
- Develop and execute a state-specific growth strategy for ESA-approved markets where ABCmouse currently has a limited footprint.
- Actively engage with ESA and homeschool communities to educate families on how to use ESA funds for ABCmouse.
- Partner with internal marketing teams to test and scale paid search and SEO campaigns targeting ESA-eligible families
- Identify and test non-traditional growth channels unique to ESA ecosystems.
- Track performance metrics related to awareness, enrollment, and revenue by state and program.
- ESA Operations & State Expansion
- Own ABCmouse’s participation in all current and future ESA programs nationwide.
- Manage vendor approval applications, renewals, audits, and compliance requirements across multiple states.
- Lead onboarding and integrations with ESA fund administrators, including: ClassWallet, Odyssey, State-specific platforms (e.g., Step Up For Students – Florida)
- Proactively track upcoming ESA launches and expansions (e.g., Texas and other emerging states) and ensure ABCmouse is prepared to apply and go live as early as possible.
- Maintain clear documentation of requirements, timelines, and operational status by state.
- Identify operational bottlenecks and continuously improve internal ESA processes.
- Cross-Functional Collaboration
- Work closely with: Growth Marketing and Social teams, Legal and Compliance, and Customer Support
- Provide internal guidance on ESA rules, messaging constraints, and best practices.
- Act as the internal subject-matter expert on all things ESA-related
Qualifications:
- Direct experience working with Education Savings Account (ESA) or school choice programs.
- Demonstrated experience across multiple states and multiple ESA programs.
- Hands-on experience required with ESA fund platforms, including: ClassWallet, Odyssey (strongly preferred), and State-specific systems (e.g., Step Up For Students)
- Proven ability to independently manage complex application and approval processes.
- Strong understanding of ESA compliance, reimbursement, and payment workflows.
- Experience engaging homeschool and ESA parent communities.
- Ability to balance operational rigor with creative, grassroots marketing tactics.
- Highly organized, self-directed, and comfortable operating with minimal oversight.
Preferred Qualifications:
- Experience at an edtech company serving ESA-funded families.
- Background in growth marketing, community marketing, or partnerships within education.
- Familiarity with upcoming ESA legislation and national school choice trends.
- Experience launching new states or programs from zero to live
Total Compensation:
The estimated salary range for a new hire in this position is $80,000 USD to $110,000 USD. Salary may vary depending on job-related factors, including knowledge, skills, experience, and location.
Age of Learning currently provides:
• 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums
• A 401(k) program with employer match
• 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year
• Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions
Security Advisory
At Age of Learning, we prioritize a safe recruitment process. Communication will come solely from official Age of Learning email addresses, @aofl.com, or our verified LinkedIn Recruiter accounts — be cautious of deviations. We will never request sensitive personal information during the early application stages. Interviews are conducted via phone, in person, or Zoom — never through messaging apps. Job offers are communicated verbally and followed by written documentation via Docusign. Any requests for personal information will occur through secure channels only.
An Equal Opportunity Employer
Age of Learning, Inc. (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender expression, age, physical or mental disability, medical condition, pregnancy, veteran or military status, marital status, sexual orientation, gender identity, domestic partner status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws, regulations, or ordinances. Age of Learning, Inc. (the “Company”) will consider qualified applicants with criminal histories pursuant to EEOC requirements and state applicable laws, e.g. New York City Fair Chance Act.
Employee/Applicant Privacy Notice
Top Skills
Classwallet
Marketing Tools
Odyssey
State-Specific Systems
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