The Impact of an Education Services Manager at Coupa:
Coupa is looking for a visionary, AI-forward Certification & Credentialing Leader to design, build, and scale our next-generation certification and credentialing programs. In this high-impact role, you will transition our ecosystem from basic training verification to industry-standard, legally defensible certifications that validate real-world readiness, accelerate product adoption, and drive immense value across our global network of customers, partners, and employees.
Reporting directly to the Sr. Director, Learning Products, Portfolio, GTM & Credentialing, you will lead the charge in establishing a world-class framework utilizing modern testing technologies like Certiverse and Accredible. If you thrive in a fast-paced, agile environment, have a passion for skills-first learning, and love leveraging cutting-edge AI to scale program operations, we want you on our team.
What You’ll Do
- Next-Gen Strategy: Define and execute the overarching vision, strategy, and roadmap for Coupa’s tiering certification structure aligned with Go-to-Market (GTM) objectives.
- Tiered Credentials: Manage and mature our three-tiered credentialing architecture:
- Certifications: Role-based, persona-driven, proctored, and competency-driven credentials with a 2-year expiration and recertification requirement.
- Micro-certifications: Skill-based, un proctored credentials targeting specific platform capabilities and technical modules.
- Certificates of Completion: Non-exam milestones recognizing formative course completion and participation.
- High-Fidelity Exam Creation using Certiverse: Lead the end-to-end design, blueprinting, beta testing, and psychometric validation of exams to ensure scientific integrity and fairness.
- Job Task Analysis (JTAs): Partner closely with internal and external Subject Matter Experts (SMEs) and stakeholders to conduct formal JTAs and align assessments with real-world customer personas.
- Legally Defensible Exams: Build highly reliable testing mechanisms that eliminate candidate frustration and provide trusted market relevance.
- Certiverse Optimization: Own the primary relationship, sandbox testing, and deployment of Certiverse to significantly accelerate content cycles, crowdsource exam creation, and scale secure testing.
- Secure AI Proctoring: Maintain and monitor a flexible, 24/7 on-demand AI proctoring experience allowing global candidates to test securely from anywhere.
- Digital Badging: Manage the automation and delivery of digital badges through Accredible, ensuring streamlined certification renewals, community tagging, and directory listings.
- Operational Excellence: Track critical program KPIs, including registration volume, pass/fail rates, renewal data, and financial ROI.
- AI-First Content Acceleration: Actively design and deploy AI prompts and utilities (e.g., Gemini/ claude) to generate exam metadata, tag catalog structures, and pre-test content clarity.
- Agile Adaptability: Embrace an Agile development methodology over rigid, traditional instructional design formats to ensure rapid prototyping and quick responses to SaaS product updates.
Strategic Leadership & Framework Design
Exam Architecture:
Platforms, Badging & Operations
AI Innovation & Agile Delivery
What You Will Bring to Coupa
- SaaS Background: 5+ years of experience directing or leading credentialing, certification, or psychometric exam development programs within a high-growth Enterprise SaaS environment.
- Modern Testing Tools: Proven experience leveraging Certiverse (or equivalent rapid exam development platforms) and Accredible (or equivalent badging platforms Credly).
- Psychometric Acumen: Deep understanding of testing standards, including blueprinting, cut-score studies, beta testing analytics, and item writing techniques.
- AI and Digital Literate: Forward-thinking experience integrating AI tools (e.g., large language models/Gemini) into business workflows to automate tagging, item generation, or reporting.
- Fast-Paced Execution: A strong bias for action with demonstrated experience working in Agile project environments (e.g., Asana-driven sprint cycles).
- Communication & Collaboration: Exceptional stakeholder management skills to influence cross-functional teams spanning Product, Partner Enablement, and Customer Success.
- Education: Bachelor’s or Master’s degree in Industrial-Organizational Psychology, Educational Measurement, Instructional Design, or a related field with equivalent practical credentialing experience.
Coupa Foster City, California, USA Office
Coupa Foster City Office


950 Tower Ln, Foster City, California, United States, 94404 2121
Similar Jobs at Coupa
What you need to know about the San Francisco Tech Scene
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine



