Lifecycle Marketing Specialist

Join the Sleep Fitness Movement

At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. Recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, and 2023, and twice named to TIME's “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger.

Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive - it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up.

High Standards. No Apologies.

We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn’t a 9-to-5. Our team is deeply committed, often putting in the extra effort –not because we’re told to, but because we’re invested. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier –this isn’t it.

At Eight Sleep, Email and SMS are core revenue and retention channels. We’re looking for a Lifecycle Marketing Specialist to help execute and scale these programs with a strong balance of hands-on implementation and thoughtful project ownership.

This role balances direct execution with project ownership and strategic support. You’ll spend much of your time building, launching, and QA’ing email and SMS campaigns and flows, while also partnering closely with Lifecycle leadership to support planning, prioritization, and ongoing optimization.

This is a great opportunity for someone who wants to stay close to execution while taking on more responsibility and ownership within a fast-growing lifecycle program.

Email & SMS Execution

• Build and launch email and SMS campaigns and automated flows in Klaviyo

• Implement segmentation, personalization, dynamic content, and A/B tests

• QA emails across devices, browsers, and inboxes using tools like Litmus or Email on Acid

• Support SMS execution and compliance across regions

• Maintain deliverability best practices, list hygiene, and suppression logic

• Ensure all sends meet CAN-SPAM, GDPR, and other regional compliance requirements

Project Management & Strategic Support

• Own execution timelines from brief to launch, flagging risks and dependencies early

• Partner with Lifecycle leadership to translate strategy into clear implementation plans

• Help prioritize incoming requests based on impact, effort, and timelines

• Coordinate with creative, data, and engineering partners to keep projects on track

• Support testing strategy and help operationalize learnings across campaigns and flows

• Document workflows, QA standards, and best practices to improve team efficiency

• MUST HAVE: 2 to 4+ years of hands-on experience building email and SMS programs in Klaviyo

• Strong understanding of lifecycle marketing fundamentals including segmentation, personalization, and testing

• Proven ability to manage multiple campaigns and flows at once without missing details

• Demonstrated testing mindset with experience supporting A/B tests, interpreting results, and applying learnings to future campaigns and flows

• Comfortable owning execution while collaborating closely with cross-functional partners

• Organized, proactive, and able to work independently in a fast-moving environment

• Klaviyo campaign and flow builds (required)

• Email QA tools such as Litmus or Email on Acid

• Working knowledge of HTML and CSS for email

• SMS execution and compliance best practices

• Experience pulling performance data and supporting reporting (Looker a plus)

• Experience in DTC, subscription, or consumer hardware brands

• Exposure to customer data platforms or advanced lifecycle tech stacks

• Experience supporting international lifecycle programs

Why join Eight Sleep?

Innovation in a culture of excellence

Join us in a workplace where innovation isn’t just encouraged - it’s a standard. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide. At Eight Sleep, you will be part of a team that continuously pushes the boundaries of technology in sleep fitness.

Immediate responsibility and accelerated career growth

From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success. We are a small team that empowers you to own your projects and see the tangible effects of your efforts, enhancing both your professional growth and our company’s trajectory. Your path will be challenging but rewarding, perfect for those who thrive in fast-paced environments aiming for high standards.

Collaboration with exceptional talent

Work alongside other bright minds like you: at Eight Sleep exceptional intelligence and a passion for breakthroughs are the norms. Our team members are not only experts in their fields but also avid innovators who thrive in our dynamic, fast-paced environment.

Equitable compensation and continuous equity investment

We extend equity participation to every full-time team member, recognizing and rewarding your direct contributions to our success. This includes periodic equity refreshments based on performance, ensuring that as Eight Sleep grows and succeeds, so do you – perfectly aligning your achievements with the broader triumphs of the company. Pay grows rapidly as you accumulate experience with Eight Sleep and translate it into concrete impact.

Your own Pod - and other great benefits

Every Eight Sleep employee receives the very product that defines our mission: a Pod of their own. If you join us you’ll get your own Pod, along with other benefits. Learn more at eightsleep.com/careers

At Eight Sleep we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.