Email Lifecycle Team Manager

What You'll Do:

Strategic

• Own email-channel-driven attributed revenue as a business outcome — set the strategic direction for how email contributes to LTV, retention, and expansion across airSlate products.
• Define the email lifecycle communication strategy in partnership with product teams: what to communicate, when, and to whom across activation, retention, expansion, and win-back stages.
• Lead churn-prevention and win-back strategy across email and push notifications as coordinated, signal-driven programs — not one-off campaigns.
• Set the email lifecycle roadmap for 2026 and beyond: audit existing programs, identify gaps and quick wins, prioritize across four products, and align execution against attributed revenue targets.
• Define how email fits within multi-channel orchestration — establishing clear boundaries and handoffs between email, in-product messaging, and other channels.
Data & Use of Data
• Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers.
• Define data requirements for lifecycle programs — specifying user signals, cohort definitions, and event triggers needed from the data engineering team, and owning those requests.
• Contribute to the revenue attribution model: partner with data teams to define lifecycle-stage-level KPIs, validate that email is correctly credited, and ensure programs demonstrate measurable incremental lift.
• Own lifecycle dashboards together with the data team to ensure attribution reporting accurately reflects email's contribution at each funnel stage.
• Leverage AI tooling (generative and agentic) to drive personalization and automation at scale across a large, multi-product subscriber base.

Operational

• Manage and develop three email marketing specialists — set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals.
• Coordinate across email development, data, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML.
• Maintain and evolve automated email journeys across all four products, with authority to rebuild or retire programs when justified by data.
• Ensure email deliverability health and list quality at scale across a large, multi-product subscriber base.

What We're Looking For:

• 5+ years in lifecycle, retention, or email marketing as a senior contributor or leader — B2C or B2B SaaS / subscription products at scale strongly preferred.
• End-to-end ownership of a lifecycle or retention program (strategy, journey design, segmentation, KPI ownership — not execution alone).
• Familiarity with attribution models and how attribution windows affect reported email performance.
• Experience with behavioral data and predictive models for segmentation (churn scoring, lifecycle stage classification, or similar).
• Hands-on experience with a major marketing automation platform (Braze, Klaviyo, Iterable, Marketo, HubSpot, or internal equivalent).
• Strong analytical skills — comfortable with dashboards and DWH-sourced data.
• Solid understanding of email deliverability and list health at scale (100K+ subscribers).
• Experience in a multi-product or multi-brand environment is a strong plus.