Field Marketing Manager

| Hybrid
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Nearly every company in the world runs on custom business software: Gartner estimates that up to 50% of all code is written for internal usage. This is the operational software for refunding orders, underwriting loans, moderating content, managing marketplaces, rolling out new features, onboarding employees, analyzing transactions, providing customer support…the list is nearly endless. For most companies, building and maintaining all of these tools demands a lot of engineering time—scarce, expensive resources better put to use on customer-facing products.

At Retool, we’re designing a new type of development environment that makes it dramatically faster and easier to build all of this software. Retool unifies the ease of visual programming with the power of code, while abstracting away the tedious and repetitive tasks of development. We believe that the future of software development lies in being a force multiplier for developers and technical builders, helping them move considerably faster and build a lot more software.  It’s akin to a new version of Visual Basic, HyperCard, or Flash—with a bit of Figma and some future-of-programming vibes thrown on top. Today, our customers span from small startups building their first operational tools, to Fortune 500 companies building mission-critical apps for thousands of users across their business.


Retool is the fast way to build internal tools. Thousands of companies—like Brex, DoorDash, and Pinterest—use Retool to build custom apps that help them manage drivers, approve loans, and run any process that gets business done. We’ve grown exponentially each year since being founded, but need help reaching millions more developers. That’s where you come in.

As the Field Marketing Manager at Retool, you’ll plan and execute experiential events aligning with our overall marketing strategy to accelerate our growth by building net new pipeline and assisting the acceleration of deals in pipeline. We’re a fast-paced startup with plenty of room to experiment and create immediate impact from your work. You’ll get to wear different hats and work across many teams at Retool.


You’ll plan, execute and manage field marketing activities including but not limited to events and direct mailers. You’ll get a chance to work closely with our GTM team to ensure that we engage with the right audience, generate net new leads and help accelerate deals that are already in the pipeline. You’ll also coordinate with various internal teams such as Product Marketing and Operations to ensure that every project you drive has consistent messaging and aligns with our internal processes of tracking and analytics. Your north-star KPI will encompass both quality and quantity measured as contribution to the pipeline both from a new logo and expansion motion.

No two days will be the same. As part of a rapidly scaling team you will have the opportunity to assist in various other areas of demand generation and growth.


You’ll be working with almost every Retool, but will most often be partnering with marketers, designers, finance, and go-to-market teams to execute on marketing campaigns at scale. We really like spending time with each other in person and believe in the power of in-person collaboration, creativity, and connection so we have returned in a hybrid capacity to our New York and San Francisco offices 3 days a week.


  • Manage experiential events from conception to execution
  • Drive the execution on events for developer awareness: figure out the right conferences we should have a presence at or sponsor to brings hundreds of thousands of developers into Retool’s orbit
  • Partner closely with GTM teams to identify the right events to attend or put on to build and accelerate demand generation pipelines
  • Extend the Retool brand presence in tasteful ways for different formats like executive dinners, several types of webinars, community meetups, product launch events, and—eventually—user conferences
  • Create highly visible experiential projects that rely on multiple vendors and internal stakeholders
  • Work with our data and revenue operations teams to track the effectiveness of our events, and use data to inform decisions.


  • 5+ years of field marketing experience with a B2B or developer tools startup
  • 3+ years experience planning and executing hosted and sponsored events
  • 2+ years experience managing direct mailer campaigns
  • Experience planning and managing user forums, user conferences and customer advisory boards is a plus
  • Excellent project management skills, with an uncanny ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines 
  • The ability to span events built for awareness (reaching new developers in tasteful ways, ideally through the communities they’re already a part of) and demand (partnering with GTM teams on building and accelerating pipeline). 
  • Familiarity with CRM systems (e.g., Salesforce or similar), marketing automation tools (e.g., HubSpot or similar), and tracking tools to assess campaign effectiveness
  • Strong sense of curiosity and first principles thinking—bring your intuition, but leave behind any playbooks
  • Experience and affinity for evolving projects and experiments into programs
  • The ability to build strong cross-functional partnerships to both GTM and product teams, as well as the rest of the marketing org
  • Excellent written and verbal communication chops
  • Ability to travel domestically and internationally up to 25%

Retool offers generous benefits to all employees. For more information, please visit the benefits and perks section of our careers page!

Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.

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Retool's headquarters is in San Francisco's Mission District within walking distance to the 16th St. Bart station, great coffee shops, and SF institutions like Dandelion Chocolate and Tartine Manufacturing. We have dedicated parking, secure bike storage, and 24/7 onsite security.

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