Founding Launch Designer

When Christopher broke Enigma, when Deep Blue beat Kasparov, when AlphaGo beat Lee Sedol—these weren't promotional moments.

They were the world discovering what our machines could do, in large part because someone figured out how to show these stories.

We're building Arcada, the world stage for AI.

We create arenas: real products, scaled to millions of users, that measure what models can actually do in the real world.

The future is already here, just unevenly distributed. Behind closed doors, we see what the models can do six months before the world does. We are among the first to know what the significance of their availability will be.

We need someone to own how these moments reach the world.

• You'd announce what AI can do before anyone else. We work with model providers to benchmark unreleased capabilities. You'd craft the grand reveal for abilities the world hasn't seen yet and frame how people understand them.

• You'd design brands that people identify with breakthroughs. Design Arena hit 1.4M users in six months. Prediction Arena was the first time models traded autonomously with real cash on real-time, real-world events. Each arena we launch needs its own identity, motion language, and narrative arc. You'd create this system of brands and then ship to every channel and surface.

• You'd work at the rate AI moves. New models drop every week. New arenas every month. We need someone who can go from concept to brand to shipped video in days, not quarters, without sacrificing craft. Tight runways are a challenging constraint, but the right person won't see this as a compromise.

• You'd shape taste at the frontier. The visual language for AI is still being invented. Most of it is bad: overused dither, hacker green, tasteless gradients. The assignment is both aesthetic and makes people feel why this matters. You would tackle both.

• You'd join at a rare moment. Our team of five built products used by over a million. We're small, technical, and obsessive. We move fast because this is our chance to define the way AI capability is measured.

• Own launch videos end-to-end. Script, storyboard, direct, edit. Product demos, cinematic reveals, 15-second hooks, long-form explainers.

• Build brand systems for new arenas. Each product gets its own visual identity (logo, type, color) that belongs to Arcada but stands on its own. More than aesthetics: a brand gives us something to fight for. Most arenas don't survive to launch. You'd be the one who makes the team believe this one should.

• Own mindshare and distribution. Twitter/X, LinkedIn, YouTube, Reddit, Instagram. You’d know that the same announcement needs a different cut, hook, and thumbnail for each. You'd have opinions about which platforms matter most and how to win them.

• Create creative systems that compound. Launch is just the beginning. You'd build the templates, formats, and loops that let us keep shipping at quality without reinventing everything each time.

• You ship video and brand work that make people take notice. Portfolio matters. Way more than pedigree. Show us launches you've owned, brands you've built, work that moved metrics or, more importantly, people.

• You can toggle masterfully between strategy and execution. You're as comfortable debating narrative arc as you are cutting footage at 2am before a launch.

• You actually care about speed and quality. We move quickly. We need someone who can ship in days, iterate in hours, and still get the details right.

• You believe that most people greatly underestimate what AI can do. Given the choice, you’ll always pick the red pill. You are genuinely curious about what frontier models can do. And you’re already fluent in them.

• Location: San Francisco. We work in person. We sponsor visas and will handle relocation and take care of you.

• Compensation: Competitive salary + meaningful equity. We're early. You'd be joining when ownership matters most.

• Creative bar: We want our launches to feel like watching Michael Phelps qualify for the Olympics, or Demis Hassabis think his way to a new future.

• Budget: You would have all the necessary resources to do your life’s work.

• What to send: Your best 2-3 pieces of work. Launches, brand systems, videos—whatever shows how you think and what you ship. Include a short note on why you’d like to join our team.

The next few years will determine which AI models the world trusts, deploys, and builds on. Someone has to set the standard for what “capable" means in practice, not in theory.

Early access to tomorrow’s models is a responsibility and a privilege. Our benchmarks and narratives steer understanding and investment. What gets measured gets built—so we’re building and scaling arenas across every skill that matters.

Two arenas launched, dozens more to go. Ours is the infrastructure for understanding machine intelligence.

If you want to be at the center of that, and you want to make sure the world sees it clearly, apply below.