Founding Marketer

Company Overview

Promise modernizes how government agencies and utilities support people in financial difficulty. We build technology that makes it simple for residents to receive benefits, engage with assistance programs, set up flexible payment plans, and stay on track—while helping agencies increase efficiency, recover revenue, and deliver services with dignity. Our mission is to transform public systems so they work better for everyone, especially the most vulnerable.

Our team includes experts from companies like Palantir, Google, Stripe , and esteemed government leaders. We work hard and believe deeply in what we do. We're looking for excellent people to build innovative, resilient technology.

Backed by over $50 million in funding from top investors – such as Reid Hoffman, Howard Schultz, Michael Seibel, Y Combinator, 8VC, The General Partnership, First Round Capital, Kapor Capital, XYZ Ventures, and Bronze Investments – Promise has been recognized as one of Fast Company's "World's Most Innovative Companies of 2022,” “Forbes Next Billion-Dollar Startups 2024,” and Y Combinator’s #1 GovTech startup.

Promise's go-to-market goal is to be operating relevantly in all 50 states. This role is a strategic lever to help us get there.

As the Senior Marketing Manager, you will build and actively manage Promise's marketing function from the ground up—driving qualified pipeline, positioning, and brand credibility across government and utilities buyers nationwide. You will sit at the intersection of demand generation, product marketing, sales enablement, and brand-building in one of the most complex sectors: public procurement.

Promise does not grow by chasing vanity metrics, announcing flashy campaigns, or building marketing programs that look good but don't convert. We grow by earning trust in complex public-sector environments, and by being disciplined about which channels, messages, and tactics actually generate quality pipeline and help our sellers win.

It is a judgment-heavy role for someone who can generate measurable pipeline, craft positioning that resonates with public sector buyers, and enable sales teams to close high-stakes deals, without burning budget on tactics that don't work.

• Design and run Account-Based Marketing (ABM) campaigns tailored to high-value government and utility accounts. Track and optimize ABM performance metrics including account engagement, pipeline velocity, and deal progression.

• Develop a content library including case studies (customer success stories), landing pages (for campaigns and RFPs), blog posts (thought leadership), whitepapers (educating buyers on complex topics), pitch decks (for sales presentations), one-pagers (quick reference for AEs), and competitive battle cards. Establish content workflows and templates so future content creation is faster and more consistent,

• Build messaging frameworks that communicate Promise's value to our buyer personas: technical buyers (IT/security), operational buyers (program managers/finance directors), and executive buyers (commissioners/CIOs). Position Promise against legacy vendors and competitors by highlighting what makes us different: modern fintech UX, proven outcomes, mission alignment

• Build relationships with sector influencers including government associations, policy organizations, industry analysts, and trade publications

• Build dashboards and reporting to track performance weekly/monthly and communicate impact to leadership. Establish processes for lead scoring, routing, and handoff to sales to ensure quality and speed

• Collaborate on target account strategy: which accounts to prioritize, how to break in, who to engage, and what messaging to use. Increase velocity through long procurement cycles (6-18 months for government deals) by nurturing prospects, staying visible, and providing value at each stage.

• Create leave-behinds and follow-up materials that keep Promise top-of-mind during long sales cycles. Develop RFP response templates and libraries so AEs can respond to government procurements faster and more consistently. Train sales on new messaging, positioning, and collateral so they can use it effectively in conversations.

• At least 6 years of experience in B2B and B2G marketing, with a strong track record in demand generation, product marketing, and content strategy

• Experience marketing complex products to enterprise or government buyers—ideally in gov tech, fintech, SaaS, or regulated industries

• Ability to independently build and scale marketing programs from scratch in a fast-paced, early-stage environment

• Strong writing and storytelling skills, with a portfolio of content that spans thought leadership, case studies, product collateral, and sales enablement

• Hands-on execution mindset. You can write copy, build campaigns, coordinate events, and analyze performance yourself

• Comfortable collaborating with Sales, Product, and leadership to drive go-to-market alignment and measurable outcomes

• A disciplined operating style: prepared, responsive, accountable, and focused on outcomes.

• Alignment with Promise’s mission and values, and respect for the communities we serve and the public institutions we partner with.

• You are energized by building a high-trust, high-judgment Marketing motion in complex public-sector environments.

• You care about outcomes and pipeline quality, not activity for its own sake.

• You like owning ambiguous problems, setting clear guardrails, and building repeatable systems.

• You enjoy partnering closely with cross-functional team members and navigating long-cycle, multi-stakeholder deals.

• You bring discipline to prioritization and protect executive focus by escalating only when it matters.
  

• You optimize for marketing activity over measurable pipeline contribution

• You prefer broad, spray-and-pray campaigns over targeted, high-quality programs that resonate with government buyers

• You struggle to prioritize ruthlessly when resources are limited. Choosing what NOT to do is as important as what to do

• You need established processes, templates, and a team in place before you can build something from scratch

• 100% paid health coverage

• Generous PTO and sick leave

• Lunch, snacks, and coffee provided

• Company retreats

• Hybrid Work: We deeply value in-person collaboration and are in-office or on-site at least four days a week.

Promise is an equal opportunity employer and does not discriminate against any applicant or employee because of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, genetic information, age, or military or veteran status. Additionally, the Company complies with applicable state and local laws governing non-discrimination in employment in every jurisdiction in which it operates. Promise is committed to promoting diversity and inclusion in the workplace. We also provide reasonable accommodations to qualified individuals with disabilities, pregnant individuals, and those with sincerely held religious beliefs, in accordance with applicable laws. To request a reasonable accommodation, please email [email protected].

Promise engages in US government contracts and restricts hiring to US persons, which includes US citizens and permanent residents (e.g., Green Card holders). Additionally, candidates must reside in the US.