Freelance Email Marketing Specialist (Klaviyo)

At Netenders, we are a fast-growing international company operating in the global wholesale blank apparel and promotional products market.
We manage a dynamic multi-brand and multi-market environment, with brands such as Wordans, Needen, Ntextil and Egotier. Marketing performance, CRM, automation and customer experience are key drivers of our growth.

We are looking for a Freelance CRM & Email Marketing Specialist — Klaviyo to support our marketing team in building, managing and optimizing CRM campaigns and automated flows across multiple brands and markets.
This is a freelance role for approximately 20 hours per week.
The position is ideal for someone hands-on, fast, detail-oriented and comfortable working in a dynamic environment with multiple priorities.

• Build, update and optimize email campaigns and automated flows in Klaviyo.

• Support email content creation, including layout, subject lines, preview text, CTAs and basic copy.

• Contribute to customer journey development, including welcome flows, abandoned cart, browse abandonment, post-purchase, winback and reactivation flows.

• Assist with segmentation, targeting and personalization.

• Support CRM performance improvement through A/B testing and campaign optimization.

• Coordinate with marketing, design and performance teams.

• Support with Figma or Canva assets when needed.

• Support or contribute to push notification campaigns.

• Potentially contribute to SMS and WhatsApp campaigns in the future.

• Adapt campaigns to different brands, countries and customer segments.

• Proven experience with Klaviyo and CRM/email marketing.

• Good understanding of automated flows, segmentation and customer journeys.

• Basic knowledge of HTML/CSS for email creation.

• Strong attention to detail and excellent organization skills.

• Autonomous, reliable and comfortable working as a freelancer.

• Fast execution mindset with the ability to manage multiple priorities.

• Good communication skills, especially with marketing and design teams.

• Experience with Figma, Canva or AI tools is a plus.

• Experience with SMS, WhatsApp and push notification campaigns is a strong plus.

• Experience in e-commerce, B2B or multi-market environments is a strong plus.

We are especially looking for candidates fluent in at least one of the following languages:

• French

• German

• Italian

• English is required for internal communication.

This role is a good fit for someone who can execute quickly, understands CRM performance, and wants to contribute to the growth of several international e-commerce brands.
If you are experienced with Klaviyo, customer journeys, CRM campaign execution, and ideally SMS, WhatsApp or push notifications, we would be happy to hear from you.