GEO Strategy Lead

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows and drive higher ROI through increased brand consistency, efficiency, and personalization at scale.

Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company and is trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair. Founded in 2021, Jasper is a remote-first organization with team members across the US, France, and Australia.

We’re looking for a growth-obsessed GEO Strategy Lead who can help marketing organizations navigate the shift from traditional SEO to modern AEO/GEO (Answer Engine Optimization / Generative Engine Optimization). This role is built for someone who combines growth strategy, SEO expertise, and content architecture experience and knows how to design and operationalize programs that drive measurable outcomes, not just ship content.

You’ll guide marketers through this transformation by auditing their current state, identifying high-impact growth opportunities, running outcome-driven strategy workshops, and partnering with technical architects to deploy scalable, AI-powered workflows. This is a hands-on, client-facing role with high accountability for visibility, pipeline contribution, and business impact.

This fully remote role reports to the Chief Customer Officer and is open to candidates located anywhere in the continental US.

• Help marketing teams evolve from traditional SEO to AEO/GEO, expanding visibility across search, answer, and generative platforms.

• Conduct comprehensive audits of content, visibility, and entity architecture to identify growth levers and readiness for emerging search surfaces.

• Prioritize opportunities based on impact to organic reach, conversions, and pipeline generation.

• Lead workshops with stakeholders to define measurable growth outcomes and visibility goals.

• Architect integrated content and entity strategies that strengthen brand authority and align with marketing objectives.

• Collaborate with Technical Architects to operationalize strategies through AI-driven workflows, structured content models, and scalable systems.

• Translate strategies into actionable roadmaps, KPIs, and guardrails that ensure execution delivers measurable performance.

• Own and optimize measurement frameworks for visibility, engagement, and conversion across SERPs, answer engines, and generative results.

• Integrate AEO/GEO into broader growth programs, designing structured journeys, CTAs, and distribution models to maximize lead generation and revenue.

• Guide customers in scaling programs across new channels and formats aligned to evolving search behavior.

• Act as a trusted advisor for marketing leaders navigating the search and content transformation.

• Contribute to AEO/GEO frameworks, delivery playbooks, and best practices.

• Stay ahead of algorithm, SERP, and platform shifts to guide customer strategy proactively.

• 5+ years in SEO or content strategy with proven impact on visibility and pipeline outcomes.

• Deep experience building growth-oriented content strategies that deliver measurable business impact.

• Strong ability to guide marketers through strategic transitions, from SEO to AEO/GEO.

• Expertise in auditing, strategy design, and operationalizing content programs at scale.

• Proficiency with analytics and SEO platforms (Google Analytics, GSC, Ahrefs, SEMrush, HubSpot, Salesforce).

• Familiarity with structured data, schema, entity optimization, and emerging AEO/GEO practices.

• Strong executive communication and workshop facilitation skills.

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range for this role is $135,000 - $165,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families

• 401(k) program with up to 2% company matching

• Equity grant participation

• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work

• FlexWellness program ($1,800 annually) to help support your personal health goals

• Generous budget for home office set up

• $1,500 annual learning and development stipend

• 16 weeks of paid parental leave

Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills. 

We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.

By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa.