The GM will define and execute the North America growth strategy, build a US team, manage the budget, identify partnerships, and drive retail expansion.
About Nothing
About the TeamNothing exists to make tech feel exciting again.
We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
Nothing is building a different kind of tech company. The US is one of the most important markets in the world, and one of the hardest to crack without a billion-dollar budget and a legacy brand. That is exactly why this role exists. The foundations are in place: DTC, Amazon, a product people actually talk about. Now we need someone to take it somewhere bigger. The playbook has not been written yet. You will write it.
What You'll Do- Own the North America P&L. Set targets, manage the budget, and hit the numbers without losing sight of the brand.
- Define the North America growth strategy across channels, partners, and bets, and own its execution end to end.
- Build and lead the US team. Hire for the gaps, set the standard, and create the conditions for people to do their best work.
- Represent Nothing in the US. Be the face of the brand locally, build the relationships that matter, and put Nothing in the right rooms.
- Identify and close partnerships that open new distribution, cultural moments, or commercial scale.
- Drive retail and channel expansion beyond the current DTC and Amazon footprint.
- Report directly into global leadership and shape how the wider business thinks about the US opportunity.
- A track record of cracking something open: a market, a channel, a moment. Not optimising what was already working.
- Experience building commercial operations from an early stage, with direct accountability for growth and revenue.
- The instinct to create demand, not just capture it. You understand culture and know how to make it work commercially.
- A credible local presence. You are known in the right circles, comfortable representing a brand publicly, and able to open doors through relationships, not just budget.
- Comfortable with limited resources and real ambiguity. You find the way through, not around.
- A builder of teams, not an inheritor of them. You hire well and bring people with you.
- Background in consumer hardware, audio, wearables, or a lifestyle brand that crossed into mainstream. Founders who have proven they can punch above their weight are equally welcome.
- Location: San Francisco
- Working Pattern: Full-time, in-office. We can work around personal needs where it makes sense, but being together is how we do our best work.
- Compensation: $250,000–$350,000 base
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What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
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- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
