Growth and Community Marketing, Carriers

Every year, companies spend over a trillion dollars moving freight across the U.S. — but for the carriers actually moving that freight, the process of finding and booking loads is still noisy, impersonal, and frustrating. FleetWorks is fixing that.

We’re building voice agents that transform the chaotic freight booking process into a modern, intelligent marketplace. To succeed, we need to meet carriers where they are, speak their language, and build a brand they trust implicitly.

This is where you come in. We're looking for an ownership-minded marketer to build our carrier marketing engine from the ground up. You will be a true owner of the FleetWorks Carrier voice, interacting directly with the trucking community, managing our public presence, and shaping how the industry perceives us. Whether you are behind the camera or managing the talent that is, you will be the bridge between our product and the people who use it.

In this role, you'll be the face of FleetWorks to our carrier community. You’ll obsess over how well they know, adopt and recommend FleetWorks. You’ll build content and programs that interact directly with carriers, manage our public presence across channels, and shape how the trucking community perceives us.

What you’ll do

• Craft the voice of the FleetWorks Carrier Product: Work directly with the executive team to craft a brand persona that is "intimidatingly competent yet welcoming"—a voice that commands respect in the industry but welcomes newcomers.

• Define our content approach and social presence: You will be responsible for shipping content daily, whether that involves being comfortable in front of the camera yourself or identifying and managing a "face" for the brand. Manage and create accounts across key platforms like TikTok, Reddit, X, Facebook, and beyond.

• Build the community: Engage with comments, DMs, and posts across the web. You aren't just broadcasting; you are building relationships and trust with carriers. Determine the role IRL touchpoints play in building carrier community.

• Drive growth through influence: Identify and manage relationships with content creators and industry influencers to expand our reach. Build and manage a referral program that accelerates how carriers talk about FleetWorks with their peers.

• Drive product signups and engagement: Use whatever channels you need to drive interest and engagement in our carrier product.

• Manage carrier communication programs including referrals: Own our email calendar, and collaborate with the carrier ops and product marketing teams to optimize communication to carriers and scale WOM through our nascent referral and reviews programs.

• Close the product loop: Synthesize "word of mouth" feedback from social channels and communities to help the product team build what carriers actually need.

• Leverage AI: Use AI tools intelligently to speed up content workflows without ever sacrificing quality or authenticity.

What we look for

• Past experience in the trucking industry a bonus, but not required

• Experience managing and growing social media accounts: You have a proven track record of building audiences and increasing engagement across major platforms (TikTok, YouTube, Instagram, X, etc.). You understand the nuances of each channel and how to optimize content for them.

• Fast iteration and tracking: You bring a growth hacking mindset, using A/B testing and experimentation frameworks to constantly optimize campaigns and find new growth levers.

• Content creation & strategy: You have experience producing high-quality content—including video, graphics, and copy—and managing editorial calendars to ensure consistent delivery.

• A builder mindset: You are entrepreneurial and comfortable building a brand following from nothing. You don't need a playbook; you write it.

• Experimentation & A/B testing: You bring a growth hacking mindset, using A/B testing and experimentation frameworks to constantly optimize campaigns and find new growth levers.

• Tool proficiency: Experience with modern marketing stacks, such as CRM systems analytics tools, and creative software.

• On-camera comfort: You are ready to be the face of the brand daily, or you have the network and skills to identify direct someone who is.

How we'll get to know each other

• Quick call with Bailey or Megan: Members of the people team, to share your goals, what you’ve built that you’re proud of, and see if there is alignment.

• Content Portfolio / Audit: We'll ask you to share examples of communities you've built or content you've created.

• Live Strategy Session: A 45-min session with a founder to jam on ideas for a launch campaign or brand voice definition.

• Paid Work Trial: A short, paid project where you might draft a week of content or outline a creator strategy, so we can see how you work and you can get to know us.

• Reference Check: We talk with your references to understand how to best support your development.

• Transparent Offer: Clearly outlining cash, equity, and value.

What we offer

• Top tier cash and equity compensation: We aim to be above the 75th percentile for high-growth startups.

• Competitive benefits: Medical, dental, and vision.

• Remote flexibility: Work from anywhere in the Midwest, with travel wherever you need to be to spread the word about FleetWorks.

• High-velocity growth: The opportunity to learn quickly, shape a brand from scratch, and be rewarded for your impact.