The Growth Lead will execute growth experiments across various channels, focusing on paid acquisition while utilizing hands-on technical skills to automate tasks and measure results effectively.
About 11x
What you'll own
What we're looking for
Bonus points
Most of what GTM teams do all day isn't selling. It's monotonous work like research, list-building, follow-ups, and data entry - things that should never have been a human job in the first place.
11x is building the AI platform for growth by automating the busywork so GTM teams can focus on what they do best: building relationships and closing deals.
Backed by $75M+ from a16z and Benchmark, headquartered in San Francisco, and trusted by leading teams at Checkr, Xerox, Rillet, and much more. We're hiring ambitious people who want to define how the next generation of companies accelerate growth.
The role This is a role for someone who's hands-on and technical enough to build their own way out of a problem. You've run paid campaigns and own the numbers. You've also built landing pages yourself, written scripts to automate the boring parts of the job, and stitched tools together to get a campaign live without waiting on engineering or design.
You'll run growth experiments across every channel that matters. Paid is the biggest line item, but the role covers SEO, lifecycle, organic social, partnerships, and one-off plays worth testing. You read the data, cut what isn't working, and put more behind what is.
- The next channel — find it before competitors, prove it with a clean test, scale it if it works.
- Experimentation across channels — SEO plays, lifecycle, referral loops, partner motions, viral hooks. Anything that compounds.
- Paid acquisition — LinkedIn, Meta, Google, programmatic, emerging platforms. You run them, you tune them, you read the numbers honestly.
- Build, don't brief — landing pages, microsites, tools, lead magnets, internal scripts. You use Cursor, v0, Replit, Claude — whatever it takes to ship without a queue.
- Measurement — dashboards, attribution, weekly readouts. If we can't measure it, we're not running it.
- 4–7 years in growth, performance marketing, or a hybrid growth/engineering role at a high-velocity company
- Hands-on paid acquisition chops — you've shipped campaigns and own the numbers, not just observed them
- A builder's instinct. You vibe-code landing pages, automate workflows, and stitch APIs together when the situation calls for it. SQL is second nature. Python or JS when needed.
- Comfortable across the full growth surface — paid, organic, lifecycle, product-led — with a clear lean toward performance
- High agency, low ego, fast metabolism for feedback. You'd rather ship rough and iterate than wait for perfect.
Bonus points
- Marketed to revenue or sales leaders before
- Strong hand with AI tooling — you don't just talk about leverage, you've built workflows that prove it
- Background as a founder, early growth hire, or full-stack marketer at a sub-50-person company
11x San Francisco, California, USA Office
677 Harrison Street, San Francisco, CA, United States, 94107
Similar Jobs
Artificial Intelligence • Automotive • Machine Learning • Financial Services
Lead Jerry.ai's organic content strategy to drive customer acquisition via SEO and AEO. Build and operate an AI-native content pipeline (brief -> AI draft -> human edit -> QA -> publish), set editorial standards for YMYL insurance content, measure AI citation and conversion metrics, and manage one direct report plus freelance and AI resources.
Top Skills:
AeoAi AgentsChatgptClaudeGeminiLlmsPerplexitySeo
Artificial Intelligence • Automotive • Insurance • Software
Lead Jerry.ai's organic growth by owning SEO and AEO content strategy and execution. Build an AI-native brief-to-publish system (LLM prompts, QA, human edits), set editorial standards for YMYL insurance content, measure AI citation and customer-conversion outcomes, and manage a small team plus freelance/AI contributors to scale authoritative content across jerry.ai and external channels.
Top Skills:
AeoChatgptClaudeGeminiGoogleLlmsPerplexitySeo
Artificial Intelligence • Edtech • Software
Originate and ship high-velocity creative for paid and organic social, product-led growth, and brand. Own idea generation, briefs, production, agency/creator management, testing, and scaling; use AI tools to speed creative iteration and translate product features into parent-facing stories.
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
