Growth Manager

What you'll do

• Drive qualified organic traffic while optimising the full customer journey, ensuring visitors follow appropriate conversion paths
• Develop content strategies optimised for both traditional search engines and AI-powered discovery platforms
• Create and optimise multiple engagement touchpoints that reduce friction while qualifying visitor intent
• Manage lead routing and enrichment processes using marketing automation tools, ensuring sales teams receive qualified, contextualised opportunities
• Research and adapt to evolving search behaviours, identifying opportunities to strengthen market presence
• Collaborate with Product and Engineering teams to create authoritative technical content for our target audience
• Build strategic relationships within relevant professional communities and industry forums

Who we're looking for

• An analytical, experimental content marketer who measures everything and iterates based on data
• Technically curious and able to quickly grasp ML/AI concepts, with the confidence to create content about data pipelines, model training, and similar topics without oversimplifying
• Stays ahead of developments in AI and search technology, and actively applies new insights to content strategy — including how AI systems discover, interpret, and surface content
• A strong cross-functional collaborator who can work effectively with Engineering, Product, and Sales to ensure content is both technically accurate and genuinely engaging

Experience requirements

• 1+ years in SEO/GEO, content marketing, or technical writing, with a proven track record of driving measurable improvements in traffic, engagement, and conversions
• Demonstrated understanding of both traditional search optimisation and emerging concepts around AI-mediated discovery — including structured data, entity relationships, and factors that influence how AI systems select and synthesise information
• Hands-on with AI tools like Claude or ChatGPT in day-to-day content workflows, with a solid grasp of prompt engineering and AI-assisted creation
• Bonus: active participation in technical communities; experience in B2B SaaS or developer marketing; familiarity with the AI/ML tools ecosystem; background in multi-format technical content including documentation, tutorials, and interactive demos

Why Encord

• Competitive salary, commission, and meaningful equity in a high-growth start-up
• Clear, accelerated growth opportunities as the company scales rapidly
• Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office
• Flexible PTO to fully recharge
• 18 paid vacation days in the U.S. plus federal holidays
• Annual learning & development budget
• Comprehensive health, dental, and vision coverage
• Frequent travel opportunities across the U.S., London, and Europe
• Bi-annual company offsites, twice-weekly team lunches, and monthly socials