Head of Growth Marketing

About the role

Reporting to the Chief Marketing Officer, the Director/VP of Growth Marketing will be responsible for developing and executing a comprehensive growth and ABM strategy, focused on Candid Health’s core audiences. This role will be a first in seat role to establish and build the Growth Marketing function at Candid Health. This role requires a deep understanding of digital marketing, demand generation, marketing operations, and content processes to both increase organic traffic and drive interest within the enterprise space through programmatic and ABM to hit revenue targets.

Working cross-functionally with the commercial team, this leader will define and implement short and long-term strategies for growth. This role is paramount in realizing our ambitious brand elevation and revenue generation strategy.

Responsibilities

• Define Growth strategy and drive execution, testing and monitoring for all digital marketing channels to accelerate pipeline and product growth – including email, online events (with the Experiential team), SEO, advertising, and general digital promotion

• Oversee inbound lead program and website, and develop new digital strategies for Brand-to-Demand programs

• Build and track innovative digital experience capabilities across Sales, Marketing & Partnerships

• Partner with Content Marketing to ensure that content strategy, advertising/email campaigns and SEO aligns with prospect needs, pain points and buyer’s journey to drive new ARR and ROI on investments

• Leverage data to understand performance, trends, issues and solutions; build data-driven recommendations and champion data-driven decision-making

• Execute technical SEO optimization (with agency, as necessary); identify and address any issues that may impact search engine visibility and user experience

• Facilitate and oversee in-depth key word research (with agency, as necessary) to identify new opportunities and refine existing content strategies

• Forecast, measure, analyze and report the impact of digital programs on MQL, SQO and sales pipeline; monitor and report KPIs and campaign attribution to track to leadership, highlighting key metrics, identifying trends and providing actionable insights

• Own Marketing Ops and work closely with SDRs to ensure a smooth leak-free lead flow cycle

• Work in Hubspot and Salesforce to track inbound and outbound marketing activities and campaigns including data uploads, lead scoring, lead assignments, campaign management, IP-based targeting, ad retargeting and conversions

• Continuously challenge the status quo and look for ways to take performance to new levels; maintain a consistent cadence of testing with rigor of measurement and analysis take risks and experiment, while learning and failing fast as needed

• Effectively manage digital advertising budget and external digital marketing vendors

Requirements

• 6+ years of progressive experience in growth marketing, including people leadership roles, achieving measurable results from ABM, advertising or SEO programs

  • Previous experience working within a high growth SaaS company is preferred

• Strong knowledge of digital marketing channels, tools and techniques, including email marketing, social media, SEO, SEM, content marketing, and analytics

• Prior experience leading teams through the end-to-end ABM or digital campaign development process with product marketing, content & design, and other cross-functional team members

• Company website ownership and management; including experience creating landing pages, emails, drip campaigns, forms, workflows, newsletters, etc.

• Experience structuring, implementing and managing lead nurturing programs, sales plays, and targeted outreach campaigns to support BDRs and lead generation goal

• Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines

• Fluency in recent news, cultural trends, and policy changes and able to translate that knowledge into concrete strategic actions

• Proven acuity to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities, while maintaining professional grace

• Exceptional client and vendor management skills

• Excellent technical skills – analytics platforms (Google Analytics, Google Search Console, SEMrush), integrations to track lead generation (Salesforce.com, HubSpot), and Google Suite

Location

We are looking for employees to join our in-person culture in our New York City, San Francisco, or Denver Offices. Our weekly schedule is 4 days in-office and 1 day working remotely.

The estimated starting annual salary range for this position is $220,000-$276,000. The listed range is a guideline from Pave data, and the actual base salary may be modified based on factors including job-related skills, experience/qualifications, interview performance, market data, etc. Total compensation for this position may also include equity, sales incentives (for sales roles), and employee benefits. Given Candid Health’s funding and size, we heavily value the potential upside from equity in our compensation package. Further note that Candid Health has minimal hierarchy and titles, but has broad ranges of experience represented within roles.