Growth Marketing Lead Consultant

About the role: 

We are seeking a data-obsessed performance marketer to serve as our Growth Marketing Lead Consultant to cover a 12-week maternity leave. Your primary mission is to maintain our growth momentum by optimizing our current performance marketing stack, lowering customer acquisition cost (CAC), and identifying hidden efficiencies within our paid and organic channels.

This position is available as a Remote role within the United States, or Hybrid in our Omaha, NE OR San Francisco, CA offices. 

Responsibilities: 

• Performance Management: Partner closely with the Digital Marketing Manager to manage and optimize a monthly budget across Paid Search (Google Ads), Paid Social (TikTok, Meta), Affiliate Partners to meet strict CAC and Return on Ad Spend (ROAS) targets.
• Data Analysis & Reporting: Monitor daily performance dashboards. Use data to identify "leaks" in the funnel and reallocate spend from underperforming campaigns to high-efficiency winners.
• Campaign Optimization: Execute A/B tests on ad creative, landing pages, and audience targeting to improve conversion rates.
• Strategic Auditing: Conduct a deep-dive audit of existing campaigns week-to-week to identify immediate "low-hanging fruit" for cost savings.
• Cross-functional Collaboration: Work with teams (e.g. sales, product, data science) across the organization to detect where inefficiencies lie within the customer funnel to help solve and improve down funnel conversions.
• Executive Reporting & Strategy: Work with the executive team and report directly to the President, providing weekly high-level briefings on channel performance, budget efficiency, and funnel health. You will be responsible for translating raw data into actionable business recommendations that influence company-wide resource allocation.

About you: 

• 4+ years in Growth or Performance Marketing with a proven track record of managing monthly marketing spend of $500k or more.
• Analytical Rigor: Advanced proficiency in Excel/Google Sheets; experience with data visualization tools (Mode.com or comparable) is a must.
• CAC Obsession: You don’t just optimize for the “lead”; you optimize for a successful sale, which is a “funded deal” in our business. You have a proven track record of monitoring the full funnel to ensure that a decrease in Top-of-Funnel costs doesn't result in a decrease in application quality, approval rates, or conversion.
• Technical Literacy: Familiarity with tracking pixels, UTM parameters, and GTM (Google Tag Manager).

We recognize that people come with experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Why join us? 

The Unison team draws on a deep and wide range of talent across several disciplines. Visionaries in investment management, product development, and financial technology are joined by innovative real estate and consumer finance experts creating a unique culture.

Perks of the Unison employee include: competitive salaries, 100% paid medical and dental benefits, generous PTO policy, paid parental leave program, and fantastic downtown SF and Omaha locations, as well as being an integral part of a well-funded market leader with incredible momentum.

About us:
Unison is a San Francisco-based company that is pioneering a smarter, better way to own your home. Until now, the only way to finance a home was by taking on debt. Through the Unison Agreement, we help homeowners access their equity flexibly with no monthly payments or interest. We enhance home affordability, reduce debt, and deliver a less risky way for homeowners, investors, and society to think about their most important asset - the home. For additional information, visit www.unison.com or follow us on Facebook, Instagram, LinkedIn, Twitter and YouTube.

Pursuant to California Labor Code § 432.3, the hourly pay range for this position is $50 - $55/hr. This range reflects the base hourly compensation that the Company reasonably expects to pay for the role. Actual compensation may vary based on factors such as relevant experience, skills, qualifications, and geographic location.
The last few years have been record breaking for Unison. We expanded our offering to 30 states, surpassed the $5B mark in real estate investments and partnered with over 7K customers through our HomeBuyer and HomeOwner programs. This tremendous growth was recognized by the Deloitte Technology Fast500 awards two years in a row as well as being included in the most recent Forbes Fintech50.
Unison provides equal employment opportunity to all individuals regardless of their race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity or expression, pregnancy, or any other characteristic protected by state, federal, or local law.