Job Title: Demand Manager - WDG
Location: Remote / NAM (Eastern Time Preffered)
Contract: Full Time, Permanent
About Us
Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.
Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.
Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.
About the Role
WDG is one of Cyncly's fastest-growing businesses. Your job is to build the demand engine that sustains it.
WDG serves window and door manufacturers, flat glass fabricators, and distributors across NAM, EMEA, and APAC — and has built strong commercial momentum in all three regions. The growth agenda is clear: deepen penetration of the core install base, activate new growth vectors, and accelerate new logo acquisition across target markets.
The Demand Manager is the person who translates that growth agenda into pipeline. You own the demand strategy for WDG, partner with Growth Marketing to execute it at scale, and hold yourself accountable to the pipeline numbers that the bookings plan requires.
The Demand Manager sits inside WDG's Industry Marketing team — not inside Growth Marketing. You own the demand strategy: the growth levers, the target account logic, the ABM programme architecture, and the pipeline targets. Growth Marketing — our shared marketing engine for scaling demand across channels — is your execution partner across paid, email, events, ABM, and field marketing. You set the direction. They deliver at scale.
You are measured against marketing's contribution to WDG's bookings target — not on campaign volume or activity. The north star is qualified pipeline and bookings contribution.
Key Responsibilities
Own WDG's demand strategy and pipeline contribution
- Translate WDG's three growth levers — defend and grow the core install base, activate new growth vectors (cross-sell, web solutions, payments), new logo acquisition — into a demand programme plan with clear pipeline targets
- Own WDG's two ABM programmes: Enterprise ABM (a target account list of 50 named accounts) and MM+ Whitespace ABM (900 target accounts) — architecture, account selection, and programme logic
- Set marketing's pipeline contribution targets by segment and growth lever, and be measured against them on a quarterly basis
Partner with Growth Marketing for execution at scale
- Brief Growth Marketing on demand priorities, segment targets, campaign objectives, and success metrics before every programme — every campaign starts with a brief stored in the agentic marketing platform
- Own the integrated WDG demand plan as the input to Growth Marketing's execution across paid, email, events, ABM, and field marketing channels — aligning channel mix to where WDG's pipeline gaps are largest
- Partner on CAC targets and conversion expectations across segments; be the point of accountability for what Growth Marketing delivers against the WDG bookings plan
Own WDG's event and conference strategy
- Lead WDG's industry event strategy and presence — Fensterbau, GlassTec, KBIS, GlassBuild, and DHI — from objectives and target account activation through to pipeline follow-through
- Own the Cyncly Connect WDG regional conference programme (NAM, EMEA, LATAM) as a demand and pipeline engine, not a cost centre
- Ensure every event investment is tied to pipeline targets and measured against them in the weekly rhythm of business
Drive cyncly.com as WDG's digital demand engine
- Partner with Growth Marketing to build on the WDG customer journey on cyncly.com — continuous test & learn, content and UX optimization, and AI-driven pre-qualification to increase engagement and conversion from target accounts
- Ensure WDG's digital presence reflects the BU's positioning and drives the right segment mix into pipeline
Operate in an agentic marketing model
- Work within Cyncly's agentic marketing platform to plan, brief, and track demand programmes — using AI agents to accelerate research, content production, and campaign optimization
- Direct agents to synthesize market signals, target account intent data, and campaign performance into actionable programme decisions; apply human judgement to prioritize and act
- Report on pipeline creation, ABM account progression, and demand programme performance on the weekly rhythm of business cadence — all tracked and reported through the agentic marketing platform
- Use performance data — CAC, conversion rates, programme ROI — to continuously optimize the programme mix and bring a clear point of view on what to shift
- 5+ years in demand generation, growth marketing, or pipeline marketing in B2B technology or SaaS — with a track record of pipeline contribution, not just programme delivery
- Proven ABM experience: building and managing enterprise and/or mid-market target account programmes across multiple channels
- Experience working in a partnered model — briefs a centralized execution team rather than owning execution directly
- Comfortable with event strategy and management as a pipeline driver, not just a brand exercise
- Analytical fluency: pipeline data, CAC, conversion metrics, and programme ROI are natural working tools
- B2B or industrial software domain experience — manufacturing, distribution, or adjacent verticals a meaningful advantage
Skills & Competencies
- Pipeline accountability — connects demand programmes to bookings contribution; measures success in pipeline and conversion, not activity
- ABM fluency — designs and manages a two-tier ABM programme across enterprise and whitespace accounts with precision
- Partner mindset — builds Growth Marketing into a true execution partner through clear briefs, aligned targets, and shared accountability
- Data discipline — uses pipeline and performance data to prioritize investment and report with clarity on the weekly cadence
- Executional rigour — writes briefs and plans that are complete and clear enough to execute without handholding
- Agentic marketing fluency — comfortable working with and directing AI agents within an agentic marketing platform to plan, brief, and optimize programmes; uses the platform as a working tool, not a reporting layer
Working for us
At Cyncly, we call our team OneCyncly, a reflection of how we work together as one, united by our purpose: powering businesses that bring spaces to life. Our strength comes from our diversity of experiences, perspectives, and skills - and we thrive when we work together with openness, trust, and respect.
Here, you’ll join a group of colleagues who take ownership, solve problems, and focus on making an impact. We embrace curiosity, welcome new ideas, and see mistakes as opportunities to learn. You’ll have the freedom to work flexibly and autonomously, supported by teammates and leaders who are committed to your growth.
We celebrate the different ways people contribute and encourage everyone - from every background - to bring their authentic self to work. Because when we collaborate, challenge each other, and share what we know, we build something better together.
If you want to work in a place where your ideas matter, your growth is valued, and your work shapes the spaces people live, work, and play in - come join us.
In accordance with applicable pay transparency laws, we are committed to providing clear and equitable compensation information. For this remote position, the expected salary range is $75,000 - $90,000 USD, depending on location, experience, and qualifications. This role may also be eligible for additional compensation such as bonuses, commissions, or equity, as well as a comprehensive benefits package. Candidates applying from jurisdictions with specific pay disclosure requirements (e.g., California, Colorado, New York, Washington, Illinois, British Columbia) will receive location-specific compensation details in compliance with local laws.
Equal Opportunity Employer Statement:
Cyncly is committed to equal opportunity and does not discriminate based on race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law.
Applicants must be legally authorized to work in the country in which they are applying to work (United States or Canada). This role is not eligible for employer sponsorship now or in the future.
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