Growth Marketing Manager - TestRail

Role Overview: 
As a Growth Marketing Manager at TestRail, you will own pipeline generation and conversion performance for your assigned brand(s) and/or product lines. You will define and lead the growth strategy, campaign roadmap, and experimentation framework to drive measurable revenue impact.
You will work cross-functionally with various teams (paid media, product marketing, content, lifecycle, sales, product, etc.) to execute demand generation campaigns, measure results, and drive meaningful business outcomes. This role requires a highly analytical, results-driven mindset focused on continuous optimization across the funnel.
Key Responsibilities:

• Growth Strategy & Planning: Define and champion growth marketing strategies and the go-to-market vision for your brand(s), informed by market research and aligned with overarching business goals.
• Demand Generation: Drive demand and pipeline generation from paid, organic, and owned channels, increasing lead volume, quality, and conversions.
• Data-Driven Optimization: Use analytics tools to monitor campaign performance, using A/B tests and growth experiments to refine tactics and uncover new opportunities.
• Cross-Functional Collaboration: Work closely with Product, Sales, Customer Success, and other teams to drive high-value, high-quality campaign deliverables.
• Brand Positioning & Awareness: Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging.
• Budget Management & Reporting: Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics and inform agile decision-making.
   

• Experience: 5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy & execution, with bonus points for a track record of working with & executing on affiliate/influencer/community growth strategies.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree is a plus.
• Technical Proficiency: Familiarity with AI marketing tools & workflows, CRM systems like Salesforce or HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms.
• ABM Experience: Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage.
• Analytical Mindset: Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance.
• Collaboration & Leadership: Excellent communicator and collaborator with experience managing cross-functional marketing initiatives.
• Experimentation Focus: Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives.

• Qualified lead volume
• Stage funnel conversion rates
• Self-service & sales-assisted pipeline generated (revenue and volume)
• Improved CAC and maximized CLV through optimized campaigns

About TestRail: 
TestRail is a world-class test management solution that helps quality assurance (QA), engineering, and development teams speed up testing, improve product quality, and ship releases faster. More than 11,000 organizations like NASA, Apple, Microsoft, Activision Blizzard, and Amazon trust TestRail to power their QA and test management processes.