Growth Marketing Manager

About the Company

Armada is an edge computing startup that provides computing infrastructure to remote areas where connectivity and cloud infrastructure is limited, as well as areas where data needs to be processed locally for real-time analytics and AI at the edge. We’re looking to bring on the most brilliant minds to help further our mission of bridging the digital divide with advanced technology infrastructure that can be rapidly deployed anywhere.

About the Role

Armada is seeking a Growth Marketing Manager to join our Growth organization, which drives top-of-funnel growth and engagement. This role is designed for a dynamic marketer who thrives on variety and can pivot between strategy and execution across content creation, events, social media, and executive communications. You’ll play a key role in crafting impactful marketing initiatives that attract, engage, and convert prospects while amplifying the strengths of Armada’s cutting-edge products and showcasing their business value.

Responsibilities

Demand Generation & Data-Driven Growth

• Develop and execute data-driven demand generation strategies that drive qualified pipeline growth and top-of-funnel engagement.
• Work closely with Sales leadership to align marketing efforts with revenue objectives, ensuring high-quality lead generation.
• Identify patterns in successful campaigns and create repeatable, scalable motions that drive consistent demand and engagement.
• Leverage marketing analytics and attribution modeling to track and optimize demand generation campaigns, adjusting based on real-time performance data.

Content Creation for Growth

• Develop and manage content that fuels top-of-funnel growth, including blog posts, press releases, landing pages, email campaigns, and more—with an emphasis on transparency and “going direct”.
• Maintain a consistent brand voice and messaging to engage target audiences effectively.
• Collaborate with the Growth team to optimize content for lead generation and engagement metrics.

Social Media Management

• Create and execute social media strategies that drive engagement and awareness.
• Manage content calendars, write posts, and engage with followers to grow Armada’s online presence.
• Monitor platform analytics to measure performance and continuously improve social campaigns.

Event Planning and Execution

• Organize and execute webinars, trade shows, and conferences that attract and engage potential customers.
• Manage event logistics, including vendor coordination and attendee experience.
• Analyze event performance and report on ROI to refine future growth initiatives.

Qualifications

• 5+ years of experience in marketing, with a focus on growth and engagement.
• Strong writing and storytelling skills to craft compelling content across multiple channels.
• Proven track record of executing successful campaigns that drive awareness and lead generation.
• Proficiency in social media platforms, marketing tools, and content management systems (CMS).
• Analytical mindset with experience measuring and optimizing campaign performance with data.
• Highly organized, adaptable, and collaborative, with a problem-solving approach.

Preferred

• Previously worked for a product-led company where marketing amplifies the strengths of cutting-edge products without embellishing or exaggerating their capabilities.
• Experience showcasing world-class products by highlighting their functionality, business value, and real-world applications.
• Familiarity with growth marketing strategies, tools, and tactics (e.g., A/B testing, lead nurturing).
• Experience in a high-growth environment or startup.

You're a Great Fit if You're

• A go-getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge 
• A detail-oriented problem-solver. You can independently gather information, solve problems efficiently, and deliver results with a "get-it-done" attitude 
• Thrive in a fast-paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company
• A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda 
• Highly organized and results-driven. Strong prioritization skills and a dedicated work ethic are essential for you

Equal Opportunity Statement

At Armada, we are committed to fostering a work environment where everyone is given equal opportunities to thrive. As an equal opportunity employer, we strictly prohibit discrimination or harassment based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic protected by law. This policy applies to all employment decisions, including hiring, promotions, and compensation. Our hiring is guided by qualifications, merit, and the business needs at the time.

Citizenship Requirements

For select roles, due to the nature of our clientele and the technologies involved, there may be specific nationality or citizenship indicated in the required qualifications section. These roles may involve access to sensitive information that is subject to export control regulations or other legal restrictions. In such cases, employment offers will be contingent upon your ability to comply with these requirements.

Compensation & Benefits

For U.S. Based candidates: To ensure fairness and transparency, the starting base salary range for this role for candidates in the U.S. are listed below, varying based on location experience, skills, and qualifications.  In addition to base salary, this role will also be offered equity and subsidized benefits (details available upon request).

The pay range for this role is:

120,000 - 150,000 USD per year + equity (United States)