Growth Media Senior Consultant – SEO

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. 

Job Description

Key Responsibilities:

• Leverage various data sources to identify gaps and opportunities for improving visibility of the brand where people are searching for information
• Support ongoing maintenance and improvement of existing content inventory, including technical hygiene and content optimization
• Collaborate with content writers to ensure SEO best practices are incorporated into content creation workflows
• Play a lead role in ongoing test-and-learn initiatives related to content optimization for search engines and AI answer engines
• Monitor and analyze content performance using tools like Google Search Console, SEMrush, Ahrefs, and Adobe Analytics
• Compile data from multiple sources to identify trends and anomalies to be used as context alongside high-level KPI reporting
• Stay up to date with the latest trends in search such as AI overviews and LLMs.

Supervisory Responsibilities:

This job does not have supervisory duties.

Preferred Qualifications:

Experience

• 5 or more years of relevant digital marketing experience

Functional Skills

• Experience with content management platforms
• Experience with digital analytics tools such as Adobe Analytics, Google Analytics
• Experience with competitive insight tools such as Profound, Brightedge and SEMRush
• Experience with all stages of SEO testing, from concept to execution through measurement
• Strong understanding of on-page SEO and content strategy
• Strong knowledge of technical SEO
• Working knowledge of large language models (LLMs) such as ChatGPT
• Working knowledge of use cases where AI can be leveraged to support SEO efforts
• Writing/Editorial experience strongly preferred
• Working knowledge of Local SEO a definite plus
• Team player with strong organizational and project management skills
• Ability to think strategically and execute at a tactical level equally well
• Ability to influence decision-making in a highly matrix environment
• Ability to be proactive in opportunities to drive performance
• Advanced communication skills including proficiency in developing and delivering presentations

Skills

Compensation

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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