GTM & Automation Sales Development Representative (SDR)

Location: Redwood City, CA (hybrid 3 days/week in the office)

Reports To: CMO

About SightCall

SightCall is the leading global cloud platform transforming industries through live video, AI, and augmented reality. We empower enterprises to see what their customers see and guide them remotely in real time.

With hundreds of enterprise customers including Allianz, GE Healthcare, Bosch, Whirlpool, and Ford, we integrate with market-leading platforms like Salesforce, ServiceNow, NICE, and Genesys — enabling modern service workflows that drive real business outcomes.

SightCall blends global scale with a hands-on, startup-driven culture focused on innovation, collaboration, and impact.

Role Summary

This is a next-generation Sales Development Representative (SDR) role — built for revenue professionals who want both pipeline generation AND a deep role in GTM tooling, automation, and scalable execution.

You will

• Drive outbound and inbound motion to generate qualified pipeline.
• Use and shape the tools and workflows that enable pipeline velocity and efficiency.
• Partner with RevOps, Marketing, and Sales Teams to ensure our GTM engine runs like a connected growth machine.
• Use strategic, AI-powered tooling and automation not just to execute, but to improve and scale GTM outcomes.

This role is for someone who is curious, analytical, highly operational, and passionate about elevating SDR work through automation and systems thinking.

Key Responsibilities

1. Pipeline Generation (Core Focus)

• Prospect, engage, and qualify enterprise leads across strategic industries such as healthcare, field services, insurance, and financial services.
• Execute data-driven, multi-touch outbound sequences via email, phone, LinkedIn, and other channels — leveraging tools to personalize and scale engagement.
• Qualify inbound demand and convert it into meetings and discovery conversations.
• Conduct qualification using MEDDPICC or equivalent frameworks to ensure high conversion quality.
• Partner with AEs to support account-based strategies and smooth handoffs.

2. Scalable Outreach, AI & Automation

• Own, configure, and enhance automated outreach workflows in platforms such as Outreach, HubSpot, and Salesforce.
• Use AI-driven prospecting, enrichment, and insight tools (e.g., Clay, ChatGPT, ZoomInfo, LinkedIn Sales Navigator) to identify and prioritize high-intent leads.
• Build and iterate on sequences that scale outreach without sacrificing personalization.
• Actively test and refine messaging, cadence, and targeting using automation insights.

3. GTM Tooling & Technical Enablement

• Serve as a power user of GTM tech — integrating and optimizing the stack to deliver clean data, smooth handoffs, and rapid response times.
• Participate in technical discovery exercises to shape how tools are used to drive SDR and GTM performance (akin to consultative solutioning in GTM engineer roles).
• Develop basic proof-of-concept workflows and suggested tool configurations that support broader SDR and GTM goals.
• Elevate the SDR function by capturing insights on automation performance, tooling gaps, and workflow bottlenecks.

4. Data Measurement & Performance Optimization

• Use dashboards and analytics to track outreach performance, pipeline contribution, and funnel conversion metrics.
• Monitor CRM hygiene and enforce data quality standards to ensure accurate reporting and reliable pipeline forecasting.
• Use intent signals and engagement data to continually optimize targeting and prioritization.
• Turn insights into action: propose adjustments to sequences, GTM tactics, and automation logic that improve outcomes.

5. Cross-Functional Collaboration & Playbook Development

• Work closely with Marketing, RevOps, and Content teams to align on messaging, asset usage, and GTM campaigns.
• Document scalable SDR playbooks, outreach strategies, and automation best practices.
• Share frontline insights with product marketing and RevOps to influence broader GTM strategy.
• Actively participate in training sessions, tool onboarding, and process refinement exercises.

What a Day in the Life Looks Like

• Start with performance dashboards to identify high-intent leads and sequence optimizations.
• Use AI and enrichment tools to augment lists, refine targeting, and generate personalization cues.
• Launch automated sequences and monitor performance in real time.
• Conduct phone calls and discovery chats with prospects to qualify opportunities.
• Collaborate with AEs and SDRs on account priorities and coordinate next steps.
• Review and iterate workflows that power outbound and inbound engagement.

Qualifications

Experience & Skills

• 2+ years of Sales Development, Business Development, or GTM-adjacent experience.
• Proven experience with Salesforce, Outreach, HubSpot, or similar CRM and engagement platforms.
• Comfort with AI-powered sales tools, automation platforms, and data intelligence tools.
• Strong analytical and systems thinking mindset — you don’t just do, you improve.
• Excellent communication, discovery, and qualification capabilities.
• Coachable, impact-oriented, and driven to scale outcomes with technology.

Nice to Have

• Experience building or managing automated workflows, sequences, or dashboards.
• Familiarity with data enrichment and lead scoring logic.
• A hunger to grow into GTM sales

Why This Role Matters

SDRs with scalable automation mastery help transform revenue engines from manual to systematic, making every SDR more productive and every pipeline more reliable.

By combining sales craft with modern GTM tooling and automation strategies, you will:

• Increase SDR productivity and pipeline quality.
• Reduce manual work through scalable outreach systems.
• Improve timing, personalization, and conversion velocity.
• Build a repeatable model that directly supports predictable revenue.

In today’s GTM landscape, impact comes from automation intelligence + SDR execution — and this role sits squarely at that intersection.