GTM Enablement Lead

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you.

The GTM Enablement Architect is a builder, pragmatic innovator, and problem-solver who thrives at the intersection of process, systems, and people. This role owns end-to-end design and delivery of scalable enablement programs that improve GTM productivity. You're someone who thrives on understanding how things work, actively hunts for better tools and approaches, and never stops asking "is there a smarter way to do this?"

Reporting to the Sr. Manager, Global GTM Enablement, you'll partner closely with Global GTM leadership to turn performance gaps into high-impact programs — using whatever combination of systems, processes, and creativity helps our internal teams win.

This is not a role for someone who waits to be handed a playbook. It's for someone who writes one. This is an individual contributor role equivalent to an Enablement Program Manager (non-people leader).

What You’ll Do

• Design, build, and iterate on scalable enablement programs that improve seller and partner productivity across the global GTM organization.

• Lead structured intake and diagnosis of performance gaps by analyzing dashboards, call insights, and field feedback.

• Map and optimize enablement systems and workflows to automate manual tasks and increase team operational efficiency.

• Develop high-impact learning plans, facilitator guides, and assets in collaboration with GTM leaders and Subject Matter Experts.

• Integrate AI tools (e.g., Claude, ChatGPT) into daily workflows to accelerate content synthesis and localized asset production.

• Facilitate live and virtual training sessions and package materials for global scale and adoption.

• Establish structured reporting and measurement frameworks to connect enablement activities to clear business outcomes.

Who Are You

• 8+ years of experience in Sales Enablement, GTM Operations, or Revenue Operations, with a focus on program design.

• Strong experience building and managing enablement programs from intake through to delivery and measurement.

• Proficiency with CRM/RevOps tooling, Learning Management Systems (LMS), and enablement platforms.

• Hands-on experience using AI tools for workflow automation and content creation.

• Excellent facilitation, communication, and program management skills.

• Data-literate with the ability to diagnose business problems and measure the impact of interventions.

• Strong preference toward execution and delivery in a fast-paced environment.

Preferred

• Experience working within an e-commerce or SaaS product environment.

• Background in instructional design or educational program development.

• Familiarity with advanced AI prompting, chaining tools, or automation frameworks to improve GTM efficiency.

• Previous experience leading enablement for cross-functional teams (Sales, Partner, and Marketing).

**Applicants must reside in the United States to be considered a candidate**

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(Pay Transparency Range: $123,000 - $185,000.00)

The national base salary range for this role is posted above in this job post.

Final compensation will be determined based on factors such as relevant experience, skills, qualifications and geographic location. We also consider internal equity to help ensure fair and consistent pay practices across our teams.

Where applicable, this role may also be eligible for variable compensation (such as bonus or commission), equity, and benefits in accordance with local policies. Details will be shared during the hiring process. We are committed to equitable and transparent pay practices that align to market data, internal equity, and individual contribution.

At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We are committed to creating an inclusive and accessible hiring experience for all candidates. If you require accommodations or adjustments at any stage of the recruitment process, please let us know and we will work with you to meet your needs.

Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/

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