GTM Operations & Program Coordinator

About groundcover

We’re not here to blend in - we’re here to change how observability works.

groundcover has built a radically different approach to cloud-native observability that competitors can’t match. We’re a fast-growing Series B startup delivering the most modern, developer-first observability platform for cloud-native environments. Unlike legacy tools that are heavy, costly, and complex, our solution is lightweight, instantly deployable, and built for today’s AI-driven world.

As our GTM Operations & Programs Coordinator, you’ll own the systems, workflows, and execution support that keep revenue marketing running smoothly end to end: from campaign setup and lifecycle automation to lead routing, reporting, and cross-functional coordination. Join a team that’s redefining the category and shaping how engineers everywhere understand and optimize their systems.

This is a hybrid role in San Francisco (3 days a week).

Responsibilities

• Own day-to-day HubSpot administration (forms, workflows, lifecycle stages, campaigns, reporting)
• Build and maintain GTM automation connecting campaigns to pipeline and revenue
• Manage lead routing and handoff from marketing to sales
• Support campaign, lifecycle, event, and partner program execution
• Coordinate timelines and deliverables across marketing, sales, and partners
• Maintain dashboards and deliver weekly GTM performance reporting
• Document and improve GTM processes and workflows
• Use automation and AI tools to reduce manual work and improve data quality

Must-Haves

• 2–4 years experience in marketing ops, GTM ops, or program coordination
• Hands-on HubSpot experience (Marketing Hub required)
• Strong organizational and project management skills
• Experience working cross-functionally with marketing and sales
• High attention to detail and data quality
• Familiarity with tools like Notion, Linear, or similar
• Interest in automation and AI