Head of Brand & Content Marketing

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
We're looking for a visionary Head of Brand & Content Marketing to lead the next chapter of the Square brand. This leader will be a steward for how millions of businesses - from coffee shops to complex national brands - experience and connect with Square. You'll shape our brand strategy & narrative, define the brand foundations - positioning, messaging, identity, and metrics (in partnership with the Insights and Creative teams) -and ensure it shows up with clarity and impact across EVERY touchpoint. You'll also lead the content strategy that scales our narrative globally.
This role requires a unique blend of brand vision, culture, content mastery, and operational rigor. You will lead the development and execution of brand and content strategies that shape perception, drive awareness, engagement, and build long-term affinity for Square. It involves an in-depth understanding of businesses and close collaboration with the Marketing, Creative, Insights, Product, Comms teams and more.
You Will
Evangelize the Brand Vision & Strategy

• Evangelize and evolve Square's brand positioning and long-term strategy, including establishing clear success metrics
• Partner with the Research team to establish foundational customer insights, brand ICPs and track brand health
• In partnership with Brand creative, develop foundational brand systems-architecture, guidelines, naming, and governance.

Craft and Activate a differentiated Brand Narrative

• Shape Square's voice, story, and messaging to reflect our values and unique POV across paid, owned, earned, product, sales and internal channels.
• Partner with product marketing on audience specific messaging that ladders up to the broader brand narrative
• Partner with Creative to translate strategy into a compelling, cohesive Brand Identity and breakthrough content.

Lead Content Strategy, production and distribution

• Lead the global content strategy for Square
• Create and distribute compelling content that drives awareness, consideration and engagement through the seller journey
• Inspire and lead a high-performing content team, including writers, editors, strategists, and operations specialists, fostering a culture of creativity, rigor, and cross-functional collaboration.
• Champion innovation in content formats, from long-form editorial to video, podcasts, interactive, and social storytelling, to keep pace with audience expectations and channel evolution.
• Stay ahead of content and media trends, experimenting with emerging platforms, AI tools, and new distribution models to ensure Square is leading, not following, in content innovation.

Collaborate and Align Across the Org

• Partner with marketing and creative strategy on ensuring marketing tactics and campaigns ladder up to the brand's strategy
• Execute and evangelize the brand's strategy (purpose, positioning) internally across all brand touchpoints (product, Sales, marketing, CS etc) through data, cultural insight, storytelling, business impact, and deep influence across the org
• Partner with strategic leadership to ensure brand strategy ladders up to the business's strategy; and identifying opportunities to shift strategy based on shifts in product roadmap, business goals, target audience, or company vision

Champion the Brand Internally

• In partnership with creative, lead the internal rollout, education and adoption of our brand strategy and systems
• Inspire teams through clear storytelling, data, and thought leadership that reinforces our brand's value

You Have

• 12+ years of experience in brand strategy, content marketing -across both agency and in-house environments.
• A strong track record of building iconic, multi-product, high-impact brands (B2B and B2C)
• Strong storytelling & communication skills - Should be able to easily take in large amounts of information and summarize it down to its simplest parts - and build a compelling story out of it all.
• A strategic thinker with a deep passion for storytelling, culture and creating meaningful brand experiences.
• Experience building and leading high-performing, diverse teams across brand strategy, editorial, content strategy
• Proven experience leading content marketing strategy and operations across multiple channels, formats
• Strong leadership and collaboration skills-able to influence senior stakeholders and unify teams around a shared vision.
• Experience working closely with creative teams
• Deep empathy for small businesses-and the people behind them

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$217,800 - $326,800 USD
Zone B:
$217,800 - $326,800 USD
Zone C:
$217,800 - $326,800 USD
Zone D:
$217,800 - $326,800 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.