Lead Pigment's brand direction across visual, verbal, and cultural touchpoints. Build and govern creative identity, naming, and review processes. Manage in-house designers and agency partners, craft compelling B2B brand narratives and campaigns, use AI to scale creative output, and define brand health metrics to drive awareness and distinctiveness.
Join Pigment: The AI Platform Redefining Business Planning
Pigment is the AI-powered business planning and performance management platform built for agility and scale. We connect people, data, and processes in one intuitive, feature-rich solution, empowering every team—from Finance to HR—to build, adapt, and align strategic plans in real time.
Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally. Industry leaders like Unilever, Snowflake, Siemens, and DPD use Pigment daily to make more informed decisions and confidently navigate any scenario.
With a team of 600+ across Paris, London, New York, Toronto, San Francisco and Austin, we've raised nearly $400M from top-tier investors and were named a Visionary in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software.
At Pigment, we take smart risks, celebrate bold ideas, and challenge the status quo—all while working as one team. If you're driven by innovation and ready to make an impact at scale, we’d love to hear from you.
Role Overview
We’re building category-defining AI products for Finance, Planning and Operations professionals and the market is moving fast. Pigment is looking for a Head of Brand Marketing to serve as a key architect of our brand’s long-term evolution.
We're hiring a Head of Brand Marketing to own how Pigment shows up in the world: visually, verbally, culturally, and emotionally. You'll be the senior leader most responsible for what Pigment feels like in a keynote, on a billboard, in a product launch film, on a t-shirt at a conference. The goal isn't brand-as-decoration. It's a compounding advantage: the reason a great engineer or sales leader joins us over a competitor, the reason a CFO remembers our name in a procurement meeting, the reason a journalist picks up our story.
What you'll do:
- You work closely with the CMO and senior leadership on the brand's long-term evolution.
- Bring the brand to life in a way that is clear, compelling, and deeply customer-centered, championing bold ideas and high standards, translating strategy into stories and experiences
- You’ll build a brand with a real point of view. Not one that hedges toward consensus.
- You’ll own Pigment's visual and creative identity. That means making calls on direction and driving consistency in execution across every customer touchpoint.
- Own the development and governance of naming and nomenclature across products and experiences, ensuring a clear, consistent, connected brand system
- Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with Pigments purpose.
- You lead the in-house creative team: You are responsible for their development, their creative output, and the culture of the team. You set the quality bar and you hold it.
- You also personally build. Depending on the week, that means designing a campaign asset, writing a brand narrative section, or art-directing a shoot.
- Use AI as an operating principle to drive efficiencies and scale but not at the expense of producing lower quality outputs.
- You drive the operating model for how creative work gets reviewed, who provides input at which stage, and where final approval sits.
- You own Agency and freelance relationships at strategy and execution level, managing iterative design development across multi-stakeholder projects and synthesizing internal feedback and direction
- You define how we track brand health: distinctiveness, awareness, branded search trends, and influence.
Who You Are:
- 10 years of experience in brand strategy (in-house or agency) with at least 3 years owning brand direction at a company with a defined visual identity
- Experience within a high-growth B2B or SaaS environment and a portfolio of B2B or enterprise brand work, including work you personally made
- Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter
- Can distill complex products and market dynamics into a clear, compelling narrative that inspires designers, writers, and executives alike
- Know how to influence without authority and build strong partnerships with creative leads to drive the best possible work
- Direct experience leading and developing in-house designers
- A track record of managing creative agency relationships
- Experience building or overhauling creative review and approval processes
- Hands-on AI fluency in a creative workflow (tools you use, not tools you've heard of)
You have defined and led a brand at a B2B company, ideally SaaS. Your portfolio includes work you personally made, not only work you directed.
You have run agency relationships, not just managed them. You know the difference between directing an agency and supervising one.
You are a credible partner to senior leadership. You can present brand rationale at board level, take input from the CEO
You are AI-fluent in practice. You use AI tools in your creative workflow: for prototyping, for expanding what you can produce, for speed. You have formed clear opinions about when they add value and when they don't.
The requirements:
How we work:
- Thrive Together: We can only win as a team. We are all founders and do the right thing for our peers, Pigment customers, partners, and the planet
- Never Settle: We aim to become the best at what we do by delivering with rigor and ambition every day. Delivering means building a passionate Pigment community
- Go for it: We are biased towards action. Every action leads to learning and these learnings get us one step closer to our mission
- Be real, be humble: We are generous with our feedback, open to change our views and we approach it with empathy knowing everyone is trying to do the best for Pigment
- Champion our Customers: We lead with empathy, solve what matters, and deliver clarity in a complex world to make our Customers heroes in their organisations
What we offer:
- Competitive package
- Stock options to ensure you have a stake in Pigment's growth
- Trust and flexible working hours
- Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, San Francisco, Toronto, Paris, and London
- High-end equipment (based on stock/availability) to do your work in the best conditions
- Remote-friendly environment
We conduct background checks as part of our hiring process, in accordance with applicable laws and regulations in the countries where we operate. This may include verification of employment history, education, and, where legally permitted, criminal records. Any checks will be conducted lawfully prior to formal employment contracts being signed, with candidate consent, and information will be treated confidentially.
Pigment is an equal opportunity employer. We believe diversity is a strength and fosters innovation. We are committed to enabling everyone to feel included and valued at the workplace. All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, social origin, or any other characteristic protected by applicable laws. We may process your personal data in accordance with our HR Data Protection Notice.
Similar Jobs
Fintech • Financial Services
Lead US Consumer Cards brand strategy and creative vision, integrate with Citi enterprise brand, oversee internal creative services (Skyline), manage 360 marketing, advertising, agencies and teams, drive AI-enabled creative efficiency, ensure compliance, and collaborate cross-functionally to boost awareness, acquisition and engagement.
Top Skills:
AIMarketing Analytics
Information Technology • Software
Lead Rylo s brand vision and execution for the Deaf and hard-of-hearing community. Own voice, identity, campaigns, activations, social, website, packaging, and talent-led storytelling. Grow and manage brand and social teams and agencies, partner with performance marketing to drive funnel results, deploy budgets across paid/partnerships/talent, and use AI daily to iterate creative and ship cultural moments quickly.
Top Skills:
Ai Creative Tools
Fintech • Software • Financial Services • Automation
The Head of Brand Marketing will define and scale Slash's brand presence, manage large brand budgets, and create impactful campaigns across channels.
Top Skills:
AdvertisingBrand StrategyNewslettersPodcastsSocial MediaVideo
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
