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you.com is an AI-powered search and productivity platform designed to empower users with personalized, efficient, and trustworthy search experiences. As a cutting-edge technology company, we combine advanced AI models with user-first principles to deliver tools that enhance discovery, creativity, and productivity. At you.com, we are on a mission to create the most helpful search engine in the world—one that prioritizes transparency, privacy, and user control.
We’re building a team of innovators, problem-solvers, and visionaries who are passionate about shaping the future of AI and technology. At you.com, you’ll have the opportunity to work on impactful projects, collaborate with some of the brightest minds in the industry, and grow your career in an environment that values creativity, diversity, and curiosity. If you’re ready to make a difference and help us revolutionize the way people search and work, we’d love to have you join us!
About the Role
We believe AI Search Infrastructure is the category-defining foundation for the enterprise AI era. You.com enables companies to reason, decide, and act with accuracy, combining public and private RAG, model-agnostic APIs, and enterprise-grade AI agents. To establish you.com as the leader in enterprise AI search and agent infrastructure, we’re hiring a Brand Director to craft and amplify our narrative in the market.
This is a player-coach role: part storyteller, part operator, part evangelist. You will own you.com's brand architecture, positioning, and voice - and scale our presence across web, social, events, and press. You will report to the CMO partner directly with our CEO/founder, leveraging his platform as a thought leader, while also building you.com's brand into a trusted enterprise partner.
Responsibilities
- Define and evolve you.com's brand narrative: AI Search Infrastructure + Enterprise RAG + Agents.
- Translate technical differentiation (accuracy, model agnosticism, security, API-first design) into compelling storytelling for execs and buyers.
- Own visual identity, website, and creative direction - making us look like the category leader we are.
- Build and execute a social strategy, amplifying our founder’s voice (earned media, LinkedIn/X presence, podcasts).
- Partner with Demand Gen to create campaign narratives, event branding, and content frameworks.
- Develop a customer storytelling engine: case studies, testimonials, social proof.
- Ensure brand consistency across sales decks, investor materials, and marketing assets.
- Experiment with scrappy and bold brand activations (billboards, stunts, grassroots campaigns) to punch above our weight.
Qualifications
- 10+ years in B2B brand, product marketing, or comms, with at least 5 in a leadership role.
- Experience shaping brand narratives in AI, enterprise SaaS, or developer-first companies.
- Strong storytelling ability - can simplify technical complexity into boardroom-ready messaging.
- Proven track record of building category narratives and running brand campaigns.
- Ability to partner with executives and act as a thought-partner to the CEO.
- Bonus: Experience with founder-led branding, media strategy, or scrappy creative campaigns.
Our salary bands are structured based on a combination of geographic tiers and internal leveling. Compensation is determined by multiple factors assessed during the interview process, with the final offer reflecting these considerations.
Hubs in San Francisco and New York City offering regular in-person gatherings and co-working sessions
Flexible PTO with U.S. holidays observed and a week shutdown in December to rest and recharge*
A competitive health insurance plan covers 100% of the policyholder and 75% for dependents*
12 weeks of paid parental leave in the US*
401k program, 3% match - vested immediately!*
$500 work-from-home stipend to be used up to a year of your start date*
$1,200 per year Health & Wellness Allowance to support your personal goals*
The chance to collaborate with a team at the forefront of AI research
*Certain perks and benefits are limited to full-time employees only
You.com participates in E-Verify. We will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s Form I-9 to confirm work authorization. (English/Spanish: E-Verify Participation/Right to Work) We are also an inclusive, equitable, and accessible workplace. Please let us know if you require accommodation for any portion of the recruitment and hiring process.
You.com San Francisco, California, USA Office
San Francisco, CA, United States, 94104
What you need to know about the San Francisco Tech Scene
Key Facts About San Francisco Tech
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