Head of Coaching Operations

Avida helps fitness coaches build thriving online businesses and Coaches are at the core of delivering great outcomes for users at scale.

We’re hiring a Head of Coaching Operations to lead and scale our coaching function. This role owns the day-to-day performance of a ~30-person coaching operations team and is responsible for translating head coaches’ methodologies into consistent, high-quality execution for users.

This is a true operator role: part people leader, part systems builder, part data-driven optimizer. You’ll drive user engagement, efficiency, and long-term value while working closely with Product, Account Management, Support, and Sales.

You’ll report directly to the Head of Operations.

• Lead, manage, and develop a team of ~30 Coaches with 2 direct reports

• Translate coach strategy and methodology into clear, repeatable daily workflows

• Set expectations, monitor performance, and run feedback and coaching loops

• Maintain and build scalable onboarding, training, and quality standards for the coaching org

• Own core coaching-related metrics including user engagement, responsiveness, and quality signals

• Identify inefficiencies and bottlenecks in coaching workflows and resolve them

• Balance quality and scale as client volume grows, without compromising user experience

• Implement process improvements that increase throughput and consistency

• Use SQL and BI tools to analyze coach performance, user engagement, and behavioral trends

• Build dashboards and recurring reporting to track team effectiveness

• Partner with Ops and Product to define success metrics and targets

• Use data to guide staffing models, prioritization, and operational changes

• Help define and execute on opportunities for AI-driven efficiency improvements that improve user experience

• Partner with Product and Engineering to implement AI-driven coaching improvements

• Ensure coaches are trained and supported as tools and workflows evolve

• Work closely with Product to translate operational needs into product requirements

• Partner with Account Management and Support to ensure a cohesive user experience

• Collaborate with Sales on expectations, handoffs, and feedback loops

• Represent the coaching team in planning, prioritization, and company-wide initiatives

• 4–6 years of experience total, ideally:

  • 2–3 years in consulting

  • 1–2 years in startup operations or an execution-heavy leadership role

• High comfort with data: SQL, dashboards, and analytical problem-solving.

• Proven ability to operationalize strategy into day-to-day execution.

• Experience driving efficiency improvements in complex, human-driven systems.

• Clear communicator who can align stakeholders across functions.

• Operator mindset with accountability for outcomes, not just inputs.

• People management experience, including performance management and coaching.

• Experience in fitness, wellness, coaching, or service-driven consumer products.

• Prior exposure to AI-enabled workflows or automation in ops-heavy teams.

• Experience managing distributed or remote teams.

• Familiarity with LTV, retention, and engagement-oriented metrics.

• Remote (US, Canada or Western-Europe-based)

• Requires significant overlap with US-PT hours)

• Target base salary: starting at $70,000 USD, depending on experience and location

• Equity included

• Benefits vary by country

At Avida, we’re building AI-powered tools that make world-class fitness coaching scalable and accessible — without losing the human element that drives results.

This role is critical to delivering on that promise. You’ll own one of the most operationally important teams in the company and have a direct impact on user outcomes, efficiency, and long-term growth.

If you enjoy leading people, building systems, and driving measurable impact in a fast-moving Series A environment, this role is for you.