Head of Content Marketing

Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.
For highly regulated businesses in healthcare, it’s always been a challenge to harness that customer data and get it to the marketing and analytics tools that require it while following patient privacy laws….until now.

Something as simple as running ads to get more users is simple for an e-commerce of software company to do. But common web analytics and advertising tools collect sensitive user identifiers and healthcare information automatically. Those same tools are not HIPAA compliant.

We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.

In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time. This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).
Our customers manage their customer data with:

1. Privacy Platform. We help healthcare providers automate their website’s + app’s HIPAA compliance, and safeguard patient data. This is our core product today

2. Future additional product lines! Our core product provides a platform that we're building marketing applications on top of.

We’re fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we don’t care where you’re located, we only hire within the US. Many of our team is concentrated in various metro areas like SF or NYC. To balance out our remote-ness, we gather the team 2x times per year for offsites. We’re backed by leading investors including Y-Combinator, Intel Capital, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.

Freshpaint was founded by web analytics veterans who realized how hard it was for highly regulated companies to collect and use customer data in a compliant way. We started as part of Y Combinator’s S19 cohort and have been focused on enabling healthcare companies collect, safeguard, and activate patient data since.

In 2022 the government issued updated guidance around HIPAA, basically making our software a requirement to use for healthcare companies. As a result, we're one of the fastest growing software companies on earth right now.
Our team has deep analytics and growth experience, with all of us coming from high-growth companies like Heap, Pendo, Iterable, Quantum Metric, and Retool. If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.

We are looking for a Head of Content Marketing to own & scale Freshpaint’s content strategy and execution. This person will transform our existing content program into a scalable, high-leverage engine that fuels the entire go-to-market motion—from awareness to pipeline to revenue.

You will be responsible for building content systems and processes that tell our market the Freshpaint story, and systematize how we distribute and measure the impact of content as we continue our world-class growth trajectory.

This is a leadership role for someone who has successfully scaled content at a fast-growth B2B SaaS company through the $100M ARR stage.

• Define/own the content strategy and the execution of that strategy across the full funnel (awareness, consideration, conversion, and customer expansion).

• Lead a content team of 3 existing team members and scale capacity

• Build and maintain measurement frameworks to track content performance and ROI.

• Own the operational framework to continually execute against the content strategy and meet the needs of the business as we hit new levels of growth.

• Partner closely with Demand Gen, Product Marketing, and Sales to align content with pipeline and revenue goals and prioritize production.
  

• Strategic content leader with 8+ years in B2B SaaS marketing, including leadership roles at growth-stage startups.

• Demonstrated success scaling a content program as the company grows up to $100M+ ARR.

• Strong business acumen—marketer first, writer second. You think of content through the lens of distribution, pipeline, revenue, and customer lifecycle impact.

• Experience leading content beyond top-of-funnel education: case studies, product enablement, sales assets, customer expansion content.

• Proven ability to implement systems and processes for scale—intake, prioritization, measurement, and self-service enablement.

• Skilled in cross-functional collaboration with Demand Gen, Sales, and Product Marketing.

We take care of our team—here’s a peek at what you get when you join:

• Competitive pay + generous equity (10-year exercise window)

• Fully remote (U.S. only) with a $150/month coworking stipend

• Half-day Fridays, every Friday

• Unlimited PTO—with a required 2-week minimum

• Top-tier health, dental & vision (100% covered for you, 80% for dependents)

• 2 “Treat Yourself” days a year—$100 and a day off, just because

• Generous parental leave

• Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)

And more—check out our careers page for the full list.