Lead and build a hands-on B2B marketing function for a manufacturing company. Create photo, video, written, and social content; own LinkedIn and executive thought leadership; manage newsletters, email, website content, and SEO; support sales lead generation; oversee SDR agencies; maintain CRM and campaign reporting; and use AI tools to improve efficiency and build scalable marketing capabilities.
Company Description
Job Summary:
Lead and build the marketing engine for a manufacturing company. This is a hands-on, in-person role focused on content creation, LinkedIn, digital marketing, lead generation, and supporting sales growth.
Key Responsibilities:
- Create and manage high-volume photo, video, written, and social content
- Own LinkedIn strategy, company pages, and executive thought leadership
- Manage newsletters, email campaigns, website content, and SEO
- Work with Sales to generate leads and support outbound campaigns
- Manage SDR/lead-generation agencies and track performance
- Maintain CRM, marketing data, and campaign reporting
- Use AI tools to improve content creation and marketing efficiency
- Build a scalable marketing strategy that can eventually support multiple manufacturing locations
Ideal Candidate:
- Strong writing, content creation, photography, and video editing skills
- Deep understanding of LinkedIn and B2B marketing
- Experience working directly with sales and lead-generation teams
- Strong knowledge of digital marketing, SEO, websites, and email campaigns
- Analytical and able to connect marketing efforts to leads, pipeline, and revenue
- Comfortable working independently in a hands-on manufacturing environment
- AI marketing/content experience is a major plus
- Manufacturing, industrial, engineering, construction, aerospace, or technical B2B experience preferred
All your information will be kept confidential according to EEO guidelines.
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