Lead Thunkable's marketing strategy, budget, and execution across demand generation, performance marketing, content, and analytics. Drive user acquisition, conversion to paid users, brand positioning, and coordinate cross-functional storytelling while managing the marketing roadmap and team reporting to the CEO.
About Thunkable
Thunkable is the leading no-code platform that empowers users to design, develop, and deploy powerful, native mobile applications without writing a single line of code. Our mission is to make app development accessible to everyone, transforming passive consumers into active creators of technology. Founded in 2016 by Arun Saigal and Weihua Li, former members of the MIT App Inventor team, Thunkable has grown to support millions of users across 184 countries, including a quarter of Fortune 500 companies.
Role Overview
As the Director of Marketing at Thunkable, you’ll be responsible for leading and overseeing all of Thunkable’s marketing activities, including the development and implementation of Thunkable’s marketing strategy, budget management and driving brand awareness and sales growth. You’ll be responsible for analyzing market trends, coordinating marketing campaigns and aligning marketing goals with overall business objectives.
Key Responsibilities
Demand & Lead Generation
Develop, execute, and optimize demand generation campaigns across paid, organic, and lifecycle channels to drive user acquisition and trial starts.Own performance marketing and conversion funnels from top-of-funnel awareness to post-signup activation.
Growth & Analytics
Define and track KPIs to evaluate campaign performance and channel ROI. Move fast, iterate often.Generate high-quality leads and improve conversion to paid users.
Leadership & Strategy
Own Thunkable’s marketing roadmap and budget. Prioritize impact.Report directly to the CEO. This is a leadership role with high visibility and high impact.
Content & Communications
Own and execute our content marketing strategy, including blog, SEO, video, email, and thought leadership content that drives inbound interest and brand authority.Partner with Product and Customer Success to communicate the value of our features to developers, educators, and emerging tech creators.Build compelling narratives across channels to position Thunkable as a leader in no-code and AI-powered development.
Required Qualifications
Experience in Marketing:
10+ years of marketing experience, with 2+ years in a leadership or team lead role—preferably in SaaS, or dev tools.Proven expertise in content strategy, demand generation, and full-funnel growth.
Experience in Data Analytics:
A strong understanding of data-driven marketing and performance metrics (SEO, CAC, CVR, LTV, etc.).
Exceptional storytelling and communication skills:
Ability to turn product features into movement-worthy messages.
Experience with marketing automation platforms:
Experience in HubSpot, Google Ads, Meta, etc. and analytics tools.
Excellent Communications Skills:
Strong writing and verbal communication skills, with the ability to create short-form, conversion-driven copy.
Preferred Qualifications
Experience in No-Code Platforms:
Familiarity with no-code or low-code development platforms.
Start-Up Experience:
Prior experience in Start-Up experience a plus
Software Experience:
Experience with tools like Hubspot, Webflow, and Brevo a plus.
Life at Thunkable
Thunkable is on a mission to democratize app development and empower everyone to build without writing a single line of code. Our platform enables anyone to build and publish their iOS and Android apps for free. Today, non-engineers use Thunkable to prototype and share new ideas, develop proofs-of-concept for their own digital business, and design and ship their own ad-supported and premium apps. Thunkable was incubated at Google Research and MIT.We are backed by Lightspeed, NEA, Owl Ventures, SV Angel, and Y-Combinator. Our founders are MIT engineers who want to extend the power and fun of creation to people who don’t code.Joining Thunkable means joining a team of passionate, entrepreneurial and friendly people with different backgrounds, shared ideas, and similar goals.What will you get when joining our team?Get compensated: We offer competitive pay, equity, and benefits to our employees based on their location. You’ll get access to unlimited PTO regardless of your location.Wellness and Training Budget: We value your well-being and want to invest in it. Work Where You Want: The company is based in San Francisco (with an office) but operates globally, with team members working across several cities, countries, and time zones (to facilitate async work, we prioritize countries and locations with a maximum two-hour time zone difference from those hubs: San Francisco, New York, and Dublin).Shared values: Creativity, Openness, Transparency, Persistence, and Entrepreneurialism.Challenge yourself: Acquire new abilities, interact with customers, enhance products, or learn design. We will encourage you to reach your full potential.We believe that a diverse and inclusive workplace helps ensure we learn from each other’s different backgrounds, experiences, and perspectives and is critical for building a product that supports the wide range of our users’ needs. Thunkable is an equal opportunity employer and a pleasant and supportive place to work. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.
Thunkable San Francisco, California, USA Office
981 Mission St, San Francisco, CA, United States, 94103
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