Product Marketing Leader

Lumana is on a mission to empower organizations by unlocking the value of their visual data — not just record the world, but to actually understand it and extract meaningful insights. Our AI video security platform delivers unmatched visibility and control, helping customers enhance security and safety, streamline operations, and respond instantly when it matters most.

Founded in 2021, we are backed by tier-one Silicon Valley investors with deep team expertise in AI, computer vision, and machine learning. We are one of the fastest-growing video security companies and recently raised the largest Series A within our industry. We’ve built the most intelligent video security solution on the market — one that sees what matters, acts fast, and prevents what used to be inevitable.

At Lumana, teams are small, dynamic, and trusted to lead. We think big, move fast, and execute like owners — because we are. Your impact here won’t be filtered. It will be visible, lasting, and real.

Role Description

The Product Marketing Leader leads how Lumana positions, launches, and communicates its AI-first video security platform to the market. This role is responsible for ensuring prospects and customers clearly understand Lumana’s differentiated value and why we win.

This is a highly cross-functional role at the center of Product, Marketing, Sales, and Customer Success. You will translate complex technical capabilities into clear, compelling narratives that resonate with decision-makers across industries including education, government, manufacturing, hospitality, healthcare, and retail.

You will act as the voice of the customer inside Lumana—owning positioning and messaging, shaping go-to-market strategy, enabling revenue teams, and driving successful product and feature launches. This role is ideal for someone who is both strategic and hands-on, energized by ambiguity, and excited to help define and build a new category through strong storytelling and disciplined GTM execution.

Location

Remote - U.S.A.

Compensation

PMM I (5-8 yrs PMM) - Product Marketing Manager / Senior PMM
$150,000–$165,000 base + variable
OTE: $165,000–$180,000

PMM II (8–12 yrs PMM) - Head of Product Marketing / Director of Product Marketing
$165,000–$180,000 base + variable
OTE: $180,000–$195,000

Responsibilities

Own Positioning & Messaging

• Develop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personas.

• Ensure consistent, credible messaging across all customer-facing touchpoints.

Lead Product & Feature Launches

• Partner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoption.

• Translate roadmap initiatives into market-ready narratives and launch plans.

Enable Sales & Channel Partners

• Build high-impact enablement assets including battlecards, one-pagers, pitch decks, competitive insights, and talk tracks.

• Equip sellers to move faster, handle objections confidently, and improve conversion throughout the funnel.

Shape Content & Storytelling

• Develop customer-facing assets such as website messaging, case studies, videos, blogs, and product narratives that support the full buyer journey.

• Position Lumana as a credible thought leader in AI-driven video intelligence and security.

Market & Competitive Intelligence

• Conduct ongoing research on competitors, market trends, and customer needs.

• Use insights to inform messaging, positioning, and strategic decisions.

Drive GTM Alignment

• Collaborate with Marketing, Sales, Product, and Customer Success to ensure tight go-to-market alignment across campaigns, launches, and initiatives.

• Serve as a connective layer that brings clarity and focus to GTM execution.

Be the Voice of the Customer

• Leverage customer feedback, usage data, and field insights to refine messaging and strengthen product-market fit.

• Advocate for customer needs internally to influence positioning and roadmap priorities.

We don’t do cookie-cutter. If you don’t check every box but you’ve got the grit, the drive, and the track record—especially in security or AI—we encourage you to apply.

Requirements

Must Have

• 5+ years of experience in product marketing, with leadership experience in B2B SaaS

• Prior experience building product marketing in a Series A–C startup or similarly fast-scaling environment

• Strong understanding of complex or technical products (AI, security, infrastructure, or enterprise software preferred)

• Experience partnering closely with Sales, Product, and executive leadership

• Exceptional storytelling, writing, and presentation skills

• Data-informed mindset with the ability to balance strategy and execution

• Comfort operating in ambiguity and building from first principles

• Strong executive presence with the ability to influence without authority

Nice to Have

• Experience in AI, computer vision, video security, or infrastructure-adjacent SaaS

• Background in category creation or helping position an emerging product in a crowded or legacy market

• Familiarity with regulated or compliance-heavy industries such as government, education, or healthcare

✍️ Our Hiring Philosophy

• We spend a lot of time building best-in-class products since we believe a highly differentiated product is easier to sell.

• We aim to provide both product & industry expertise whenever we interact with prospects and customers.

• We strongly believe that small teams with very talented people (and the right work environment) deliver much better performance than teams with large headcount. We hire and compensate accordingly.

• We value a strong sense of ownership, principled thinking over experience, and thoughtful communication.

Our Interview Process

We keep it focused and respectful of your time—our typical process includes:

• A 60-minute conversation with our Talent team

• A 60-minute interview with our VP of Marketing

• A 45-minute conversation with VC Marketing Leadership

• A 45-minute conversation with Head of Field Sales

• A final 30-minute conversation with the CEO

Curious who you'd be working with? Meet the Leader →

✨ What We Offer - We believe great talent deserves great support. Here’s how we invest in you:

• Competitive Pay: Strong base salary + variable

• Equity & Upside: Own a piece of what you're building

• Tools that Work for You: We arm our team with top-tier tech and modern sales tools—so you can focus on closing, not admin

• Remote-First Flexibility: Work from where you're most effective, with teammates around the globe

• Product Influence: Your voice matters—sales feedback directly shapes our roadmap

For U.S.-Based Employees

• Health & Wellness: Comprehensive medical, dental, and vision coverage

• Time Off: 15 days PTO, paid holidays, and sick leave

• Financial: 401(k) with employer match, equity in a fast-growing startup

• Remote-Friendly: Flexible hybrid/remote work arrangements depending on role

• Parental Leave: Paid parental leave for new parents

• Work Setup: Home office stipend and top-tier equipment provided

Lumana is an equal opportunity employer

‍We are committed to providing equal employment opportunities to all individuals regardless of race, color, ethnicity, religion, sex, gender identity, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis protected by law.

Recruitment Fraud Alert: All Lumana hiring communications come from @lumana.ai — we never ask for payment or personal banking info.

Recruiters & Agencies: Lumana does not accept unsolicited resumes from agencies without a signed agreement and will not pay related fees.