As Head of Product Marketing, you will define product positioning, manage go-to-market strategy, and align product development with market needs, ensuring sales success.
The Company
The Team
The Work
What you will be doing
What You Bring
Preferred Skills
Compensation
Benefits
Bigeye is on a mission to help enterprises trust their data. When used effectively, data can create magical experiences in services and products we all use every day. But those experiences suffer whenever data is delayed, missing, or low quality. Nearly every major enterprise still struggles to keep their data pipelines reliable and to maintain data quality, and can no longer afford to sift through a mess of manually created data quality rules.
Some of the world’s largest enterprises—like Burberry, Hertz, Cisco and RNLI—have realised they need a more scalable approach, and now use Bigeye’s industry-leading data observability platform to keep their mission critical data applications running smoothly. Our unmatched support for enterprise-oriented data sources, and industry-leading data lineage capabilities, give us a unique foundation from which to serve enterprise data teams.
The scale of this challenge is incredibly exciting: we already check over 3 million data quality attributes and 3 Trillion lineage assets every day for our customers, but estimate that only 2% of the addressable market has made the switch to using data observability.
Come join us in the journey to serve the other 98%.
At Bigeye, Marketing is evolving into a pipeline-driven growth engine focused on delivering high-quality pipeline, improving conversion, and building a differentiated category around Trusted AI.
We operate with a lean, high-impact team where each function has clear ownership:
- Product Marketing owns product positioning, pricing, packaging, and market-driven product direction
- Pipeline/Growth owns pipeline strategy, investment decisions, and account-based orchestration
- Sales improve funnel quality, qualification, and buyer intelligence
- Content and Communications build category narrative, market awareness, and executive visibility
This role sits at the intersection of Sales, Engineering, Customer Success, and Marketing, ensuring what we build aligns with what the market needs and how we win.
Bigeye is redefining how enterprise companies scale AI by enabling trust. In a crowded and noisy market, our success depends on clearly defining our category, aligning product direction with real market needs, and enabling our sales team to consistently win.
As Head of Product Marketing, you will own how our product is defined, packaged, priced, and brought to market, ensuring tight alignment between market needs, product direction, sales execution, and customer feedback.
You will play a central role in shaping both what we build and how we compete.
- Define and evolve Bigeye’s category: AI Trust
- Own product positioning, differentiation, and market narrative
- Own ICP, personas, buying committee definition, and customer insight
- Own pricing, packaging, and commercial strategy
- Develop and maintain a market-facing product roadmap for use by Sales and customer-facing teams
- Provide structured input into Engineering roadmap priorities based on market demand, customer feedback, sales insights, and competitive dynamics
- Translate market needs into clear product direction, requirements, and GTM priorities
- Define and operationalize repeatable sales plays across use cases, personas, industries, and buying triggers
- Own sales enablement, including messaging frameworks, talk tracks, core assets, and competitive positioning
- Partner with the VP of Customer Success on Customer Advisory Board, Power User Group, and Design Partner programs
- Own competitive intelligence and ensure Bigeye has a clear differentiation strategy
- Build and manage analyst relationships and influence external market perception
- Drive feedback loops across Sales, SDRs, Customer Success, and customers to improve product direction, messaging, and GTM strategy
- 8-10 years in product marketing, and 4-5 years leadership roles in product marketing
- Proven track record owning positioning, category narrative, and go-to-market strategy
- Experience influencing product direction and working closely with engineering teams
- Strong experience with pricing, packaging, and commercial strategy
- Deep understanding of enterprise B2B sales motions and complex buying committees
- Ability to translate technical products into clear, differentiated market narratives
- Experience developing sales plays, enablement programs, and competitive positioning
- Strong cross-functional leadership across Marketing, Sales, Engineering, and Customer Success
- Experience building or managing customer insight programs such as CABs, advisory groups, or design partner programs
- Comfort operating in a lean, high-accountability environment
- Hand on AI tooling and work flow experience
- Experience in data, analytics, infrastructure, or developer-focused products
- Experience in category creation or early-stage market definition
- Experience working with industry analysts and market influencers
- Experience supporting enterprise GTM motions with technical buyers
- Strong storytelling and executive communication skills
- Base salary range $165,000-175,000 (+equity), depending on location
- Curious how we came up with this range? Ask us about our process!
Benefits
- Generous salary and equity opportunity
- Remote first - Live where you want in the US
- Flexible PTO to have fun and recharge
- Medical, Dental, Vision and Life Insurance to keep you healthy
- Dedicated Parental Leave to take care of new additions in your household
- 401k plan to help you save for the future
- Learning and Development stipend to help you grow in your career
- Receive an elite technology package to make work easier
Bigeye is an Equal Opportunity Employer and we will not tolerate discrimination or harassment of any sort. We do celebrate diversity and believe experience comes in different forms; many techniques are transferable; and passion goes a long way. Diversity in our team makes for more creative thinking, and ultimately a better product and company culture.
Even more important than your resume is a clear demonstration of impact, initiative, and the aptitude to thrive in a collaborative environment. Bigeye aspires to have an inclusive work environment; so if you are hard working and good at what you do then please come as you are. We want you to contribute, grow, and learn at Bigeye and we encourage you to apply if your experience is close to what we are looking for.
Bigeye (bigeye.com) San Francisco, California, USA Office
San Francisco, CA, United States, 94014
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