Head of Revenue Marketing

What You'll Do:

Drive comprehensive marketing plans including budget allocation and resource management to align with Pigments go-to-market strategy. Define the integrated demand generation strategy across paid, organic, outbound and lifecycle channels to drive pipeline growth and expansion.

Identify the highest-value business triggers, intent signals, and account-level indicators, then translate them into scalable growth plays that can be deployed across teams and segments.

Develop quarterly pipeline and ROI targets, and present performance insights to the executive team.  

Build and scale the growth function by establishing core processes, metrics, and experimentation frameworks.

Create and scale growth programs that improve account engagement, pipeline creation, conversion, and sales efficiency.

Build processes, and activation models that operationalize efforts across outbound, ABM, digital, field, and sales-led motions.

Cross-Functional Execution: Partner closely with regional sales leaders, field marketing, product marketing, marketing and revenue operations, and business development teams to align growth motions into go-to-market execution.

Measurement & Optimization: Establish clear success metrics, evaluate performance, and use data to refine programs, improve ROI, and scale the most effective plays.

Team Leadership: Build, mentor, and manage a high-performing team responsible for building and operationalizing strategic growth programs with speed, rigor, and strong cross-functional alignment.  

Executive Alignment: Communicate strategy, progress, and recommendations clearly to senior stakeholders, building buy-in for new approaches and influencing broader demand generation strategy.

Qualifications & Core Competencies:

10–15+ years of relevant growth and demand generation experience: Proven success leading strategic growth, demand generation, ABM, or outbound programs in a high-growth B2B SaaS environment. Previous experience in a sales organization is a plus.

gram Builder: Demonstrated success building repeatable demand programs and growth motions that drive measurable pipeline impact and can scale across teams, segments, or regions.

Operational and Analytical Rigor: Strong operational discipline and analytical capability, with experience using data to guide decisions, improve performance, and deliver measurable business outcomes.

Cross-Channel Activation Strength: Deep understanding of how to orchestrateDeep understanding of intent data, business triggers, account signals, and signal-based marketing strategies, with the ability to translate insight into scalable go-to-market action.

Expertise in PLG, buyers journeys and lifecycle programs

Modern GTM Tech Fluency: Hands-on familiarity with tools and workflows across the modern growth stack, including Clay, N8N, Salesforce, Hubspot, Common Room, and similar platforms. Experience in leveraging agentic technology in a GTM context is a plus.

Scalable Pro coordinated plays across marketing and sales channels to improve targeting, timing, and account engagement.

Leadership and Influence: Strong leadership, communication, and stakeholder management skills, with the ability to align cross-functional teams and influence senior partners.

Comfortable in high-growth, fast-changing environments that value precision, execution, and clarity.

What Success Looks Like:

Clear, measurable pipeline growth quarter-over-quarter.

Fully operational marketing tech stack with unified reporting.

Predictable campaign engine that ties directly to ARR outcomes.

Well defined operating model with Sales and Product Marketing driving alignment on goals, leads, and messaging.